Case study

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Autumn Immunology Conference Inc.

Advancing Immunology Through Digital Innovation

Overhauling AIC's outdated website to boost attendee engagement, streamline operations, and achieve record conference participation.

Here's what we did:
Web Design Rune Icon

Web Design

CRO Rune Icon

CRO & Data Analysis

Here's what we did:
Web Design Rune Icon

Web Design

CRO Rune Icon

CRO & Data Analysis

Challenge

AIC relied on an outdated, custom-coded website that hindered attendee engagement and operational efficiency, necessitating a comprehensive digital transformation.

Challenge

AIC relied on an outdated, custom-coded website that hindered attendee engagement and operational efficiency, necessitating a comprehensive digital transformation.

Challenge

AIC relied on an outdated, custom-coded website that hindered attendee engagement and operational efficiency, necessitating a comprehensive digital transformation.

Solution

Striking Alchemy redesigned AIC's website, enhancing user experience and integrating systems for attendee registration, sponsorships, donations, and abstract submissions.

Solution

Striking Alchemy redesigned AIC's website, enhancing user experience and integrating systems for attendee registration, sponsorships, donations, and abstract submissions.

Solution

Striking Alchemy redesigned AIC's website, enhancing user experience and integrating systems for attendee registration, sponsorships, donations, and abstract submissions.

Results

The new website led to a 48% increase in visits, 67% more new users, a 210% boost in revenue, & 106% improvement in conversion rate, culminating in the highest conference attendance in AIC's history.

Results

The new website led to a 48% increase in visits, 67% more new users, a 210% boost in revenue, & 106% improvement in conversion rate, culminating in the highest conference attendance in AIC's history.

Results

The new website led to a 48% increase in visits, 67% more new users, a 210% boost in revenue, & 106% improvement in conversion rate, culminating in the highest conference attendance in AIC's history.

Our Approach & Strategy:

Striking Alchemy collaborated with AIC to modernize their digital infrastructure, focusing on:

  • Website Redesign: Developed a user-friendly site that reflects AIC's mission and facilitates easy navigation.

  • E-commerce Development: Implemented systems for attendee registrations, sponsorships, donations, and abstract submissions to streamline processes.

  • Digital Strategy: Enhanced online visibility and engagement through targeted email marketing and consulting.

This comprehensive approach ensured AIC's online presence was both visually appealing and functionally robust, meeting the needs of modern users.

Key Metrics

48%

Visits

48%

Visits

48%

Visits

67%

New Users

67%

New Users

67%

New Users

210%

Revenue

210%

Revenue

210%

Revenue

106%

Conversion Rate

106%

Conversion Rate

106%

Conversion Rate

What can we achieve for you?

What can we achieve for you?

The revitalized website not only modernized AIC's digital presence but also provided attendees with a seamless experience. The integrated systems streamlined operations, allowing AIC to efficiently manage various aspects of the conference through a centralized platform. This transformation enhanced attendee satisfaction and positioned AIC for continued success in the digital age.

Review

"This was a huge undertaking for our organization, and it could not have gone more smoothly. We are so thankful to have had your support during this transition. Striking Alchemy is truly amazing!"

Lyse A. Norian, Ph.D.

AIC Executive Council

Review

"This was a huge undertaking for our organization, and it could not have gone more smoothly. We are so thankful to have had your support during this transition. Striking Alchemy is truly amazing!"

Lyse A. Norian, Ph.D.

AIC Executive Council

Review

"This was a huge undertaking for our organization, and it could not have gone more smoothly. We are so thankful to have had your support during this transition. Striking Alchemy is truly amazing!"

Lyse A. Norian, Ph.D.

AIC Executive Council

Let’s craft something extraordinary together

Want to understand the difference we can make? Schedule a call today.

Let’s craft something extraordinary together

Want to understand the difference we can make? Schedule a call today.

Let’s craft something extraordinary together

Want to understand the difference we can make? Schedule a call today.

Striking Alchemy is a digital marketing & web design studio in Cranberry Township, PA, serving businesses in Pittsburgh and beyond. Our expert team specializes in custom web design, branding, SEO, and digital marketing to help businesses grow online.

© 2009 -

2025

Striking Alchemy LLC /

Striking Alchemy Website Design & Digital Marketing Studio

Striking Alchemy is a digital marketing & web design studio in Cranberry Township, PA, serving businesses in Pittsburgh and beyond. Our expert team specializes in custom web design, branding, SEO, and digital marketing to help businesses grow online.

© 2009 -

2025

Striking Alchemy LLC /

Striking Alchemy is a digital marketing & web design studio in Cranberry Township, PA, serving businesses in Pittsburgh and beyond. Our expert team specializes in custom web design, branding, SEO, and digital marketing to help businesses grow online.

© 2009 -

2025

Striking Alchemy LLC /