Case study
Autumn Immunology Conference Inc.
Advancing Immunology Through Digital Innovation
Overhauling AIC's outdated website to boost attendee engagement, streamline operations, and achieve record conference participation.
Here's what we did:
Web Design
CRO & Data Analysis
Challenge
AIC relied on an outdated, custom-coded website that hindered attendee engagement and operational efficiency, necessitating a comprehensive digital transformation.
Solution
Striking Alchemy redesigned AIC's website, enhancing user experience and integrating systems for attendee registration, sponsorships, donations, and abstract submissions.
Results
The new website led to a 48% increase in visits, 67% more new users, a 210% boost in revenue, & 106% improvement in conversion rate, culminating in the highest conference attendance in AIC's history.
Our Approach & Strategy:
Striking Alchemy collaborated with AIC to modernize their digital infrastructure, focusing on:
Website Redesign: Developed a user-friendly site that reflects AIC's mission and facilitates easy navigation.
E-commerce Development: Implemented systems for attendee registrations, sponsorships, donations, and abstract submissions to streamline processes.
Digital Strategy: Enhanced online visibility and engagement through targeted email marketing and consulting.
This comprehensive approach ensured AIC's online presence was both visually appealing and functionally robust, meeting the needs of modern users.
Key Metrics
48%
Visits
67%
New Users
210%
Revenue
106%
Conversion Rate
The revitalized website not only modernized AIC's digital presence but also provided attendees with a seamless experience. The integrated systems streamlined operations, allowing AIC to efficiently manage various aspects of the conference through a centralized platform. This transformation enhanced attendee satisfaction and positioned AIC for continued success in the digital age.
