The Codex is our collection of digital wisdom—an ever-evolving compendium of strategies & secrets to help entrepreneurs, businesses, & brands craft a digital presence that shines.
The Codex | Digital marketing strategies & web design secrets for brands that want to grow.
Small Business Strategies
Jul 26, 2025
Small budgets don't have to mean small results; learn strategic, cost-effective marketing tactics for small businesses that drive growth.
Digital Marketing
Digital Marketing
The Importance of Preparing Your Website Content Before the Design Phase (Why This Leads To Much Better Conversion Rates)
Prioritizing content before design leads to better website structure, faster development, and improved conversion rates by addressing user needs effectively.
Digital Marketing
Full guide on how to use AI to write epic copy that resonates with your target audience for your new website
Learn how to leverage AI tools to create compelling website copy that resonates with your audience and enhances your small business presence.
Digital Marketing
How To Generate Blog Topics for Your Business
Learn how to generate compelling blog topics that resonate with your audience and align with your business goals through strategic insights and research.
Digital Marketing
How to Write Evergreen Blog Posts That Rank
Learn how to create evergreen blog posts that attract consistent traffic and rank well in search engines with effective SEO strategies.
Digital Marketing
How Branding Affects Digital Marketing ROI
Explore how effective branding enhances digital marketing ROI through trust, recognition, and long-term customer relationships.
Digital Marketing
Small Business SEO Success with Framer: A Complete Guide
Optimize your small business website's SEO effortlessly with automated tools, mobile-friendly designs, and effective local strategies.
Local Branding
Local Branding
How to Create a Brand Style Guide for Small Businesses
Learn how to create a brand style guide that defines your mission, values, and visual identity, ensuring consistency and trust with your audience.
Local Branding
How To Optimize Social Media For Local SEO
Learn how to leverage social media to enhance your local SEO, engage with your community, and drive traffic to your business.
Local Branding
How To Create Brand Voice Guidelines
Learn how to create effective brand voice guidelines that resonate with your audience and ensure consistent communication across all platforms.
Local Branding
5 Ways to Analyze Local Market Risks
Learn to effectively analyze local market risks with practical methods, including SWOT analysis, economic tracking, and customer feedback.
Local Branding
How To Calculate ROI For Local SEO
Learn how to effectively calculate the ROI of your local SEO efforts, from tracking costs to measuring revenue and performance metrics.
Local Branding
The Power of Storytelling: How to Build a Strong Local Brand in Pittsburgh
Learn how to build a local brand in Pittsburgh through authentic storytelling that resonates with the community's pride and values.
Small Business Strategies
Small Business Strategies
Small Business? Small Budget? Small Results? Not Necesarrily!
Small budgets don't have to mean small results; learn strategic, cost-effective marketing tactics for small businesses that drive growth.
Small Business Strategies
Future-Proof Your Small Business: Why Framer's Modern Approach Matters
Framer offers small businesses a hassle-free way to create fast, secure, and scalable websites without technical expertise, boosting online presence.
Small Business Strategies
Small Business Website Must-Haves: How Framer Delivers Everything You Need
Learn how to build a high-performing, mobile-friendly website for your small business with essential features and optimization strategies.
Small Business Strategies
How to Compete with Chains: A Pittsburgh Small Business Survival Guide
Explore strategies for Pittsburgh small businesses to thrive against retail chains through community connection and personalized service.
Web Development
Web Development
What's the Lifespan of a Website? (Built in 2025)
Explore the factors affecting website longevity, from design trends to technology updates, and learn how to keep your site relevant and engaging.
Web Development
The difference between working with Striking Alchemy vs Going Alone with a DIY website builder (i.e. Wix, Squarespace, GoDaddy, etc.)
Explore the advantages of custom web design versus DIY builders, focusing on long-term growth, support, and performance for your online presence.
Web Development
Checklist for Building Framer Websites in 2025
Learn how to build a fast, user-friendly Framer website in 2025 with tips on planning, designing, testing, and launching for optimal results.
Web Development
7 Accessibility Design Tips for Small Business Websites
Enhance your small business website's accessibility with these 7 essential design tips to improve user experience and boost conversions.
Web Development
Post-Migration Optimization: Improving Site Performance in Framer
Learn effective strategies for optimizing your site performance after migrating to Framer, enhancing speed and user experience.
Web Development
Content Migration Guide: Moving Your Squarespace Blog to Framer
Learn how to seamlessly migrate your blog from Squarespace to Framer while preserving SEO and improving site performance.
E-commerce
E-Commerce
8 Must-Have Features for B2B E-commerce Websites
Explore the essential features that can enhance B2B e-commerce websites, improving user experience, sales, and competitive advantage.
E-Commerce
Common E-commerce SEO Mistakes and How to Fix Them
Learn about common e-commerce SEO mistakes and how to fix them to improve your site's rankings, speed, and conversions.
E-Commerce
How to Choose the Right E-commerce Platform in 2025
Choosing the right e-commerce platform in 2025 involves understanding your business needs, scalability, and the latest technological advancements.
Digital Marketing
Digital Marketing
The Importance of Preparing Your Website Content Before the Design Phase (Why This Leads To Much Better Conversion Rates)
Prioritizing content before design leads to better website structure, faster development, and improved conversion rates by addressing user needs effectively.
Digital Marketing
Full guide on how to use AI to write epic copy that resonates with your target audience for your new website
Learn how to leverage AI tools to create compelling website copy that resonates with your audience and enhances your small business presence.
Digital Marketing
How To Generate Blog Topics for Your Business
Learn how to generate compelling blog topics that resonate with your audience and align with your business goals through strategic insights and research.
Digital Marketing
How to Write Evergreen Blog Posts That Rank
Learn how to create evergreen blog posts that attract consistent traffic and rank well in search engines with effective SEO strategies.
Digital Marketing
How Branding Affects Digital Marketing ROI
Explore how effective branding enhances digital marketing ROI through trust, recognition, and long-term customer relationships.
Digital Marketing
Small Business SEO Success with Framer: A Complete Guide
Optimize your small business website's SEO effortlessly with automated tools, mobile-friendly designs, and effective local strategies.
Local Branding
Local Branding
How to Create a Brand Style Guide for Small Businesses
Learn how to create a brand style guide that defines your mission, values, and visual identity, ensuring consistency and trust with your audience.
Local Branding
How To Optimize Social Media For Local SEO
Learn how to leverage social media to enhance your local SEO, engage with your community, and drive traffic to your business.
Local Branding
How To Create Brand Voice Guidelines
Learn how to create effective brand voice guidelines that resonate with your audience and ensure consistent communication across all platforms.
Local Branding
5 Ways to Analyze Local Market Risks
Learn to effectively analyze local market risks with practical methods, including SWOT analysis, economic tracking, and customer feedback.
Local Branding
How To Calculate ROI For Local SEO
Learn how to effectively calculate the ROI of your local SEO efforts, from tracking costs to measuring revenue and performance metrics.
Local Branding
The Power of Storytelling: How to Build a Strong Local Brand in Pittsburgh
Learn how to build a local brand in Pittsburgh through authentic storytelling that resonates with the community's pride and values.
Small Business Strategies
Small Business Strategies
Small Business? Small Budget? Small Results? Not Necesarrily!
Small budgets don't have to mean small results; learn strategic, cost-effective marketing tactics for small businesses that drive growth.
Small Business Strategies
Future-Proof Your Small Business: Why Framer's Modern Approach Matters
Framer offers small businesses a hassle-free way to create fast, secure, and scalable websites without technical expertise, boosting online presence.
Small Business Strategies
Small Business Website Must-Haves: How Framer Delivers Everything You Need
Learn how to build a high-performing, mobile-friendly website for your small business with essential features and optimization strategies.
Small Business Strategies
How to Compete with Chains: A Pittsburgh Small Business Survival Guide
Explore strategies for Pittsburgh small businesses to thrive against retail chains through community connection and personalized service.
Web Development
Web Development
What's the Lifespan of a Website? (Built in 2025)
Explore the factors affecting website longevity, from design trends to technology updates, and learn how to keep your site relevant and engaging.
Web Development
The difference between working with Striking Alchemy vs Going Alone with a DIY website builder (i.e. Wix, Squarespace, GoDaddy, etc.)
Explore the advantages of custom web design versus DIY builders, focusing on long-term growth, support, and performance for your online presence.
Web Development
Checklist for Building Framer Websites in 2025
Learn how to build a fast, user-friendly Framer website in 2025 with tips on planning, designing, testing, and launching for optimal results.
Web Development
7 Accessibility Design Tips for Small Business Websites
Enhance your small business website's accessibility with these 7 essential design tips to improve user experience and boost conversions.
Web Development
Post-Migration Optimization: Improving Site Performance in Framer
Learn effective strategies for optimizing your site performance after migrating to Framer, enhancing speed and user experience.
Web Development
Content Migration Guide: Moving Your Squarespace Blog to Framer
Learn how to seamlessly migrate your blog from Squarespace to Framer while preserving SEO and improving site performance.
E-commerce
E-Commerce
8 Must-Have Features for B2B E-commerce Websites
Explore the essential features that can enhance B2B e-commerce websites, improving user experience, sales, and competitive advantage.
E-Commerce
Common E-commerce SEO Mistakes and How to Fix Them
Learn about common e-commerce SEO mistakes and how to fix them to improve your site's rankings, speed, and conversions.
E-Commerce
How to Choose the Right E-commerce Platform in 2025
Choosing the right e-commerce platform in 2025 involves understanding your business needs, scalability, and the latest technological advancements.
Digital Marketing
Digital Marketing
The Importance of Preparing Your Website Content Before the Design Phase (Why This Leads To Much Better Conversion Rates)
Prioritizing content before design leads to better website structure, faster development, and improved conversion rates by addressing user needs effectively.
Digital Marketing
Full guide on how to use AI to write epic copy that resonates with your target audience for your new website
Learn how to leverage AI tools to create compelling website copy that resonates with your audience and enhances your small business presence.
Digital Marketing
How To Generate Blog Topics for Your Business
Learn how to generate compelling blog topics that resonate with your audience and align with your business goals through strategic insights and research.
Digital Marketing
How to Write Evergreen Blog Posts That Rank
Learn how to create evergreen blog posts that attract consistent traffic and rank well in search engines with effective SEO strategies.
Local Branding
Local Branding
How to Create a Brand Style Guide for Small Businesses
Learn how to create a brand style guide that defines your mission, values, and visual identity, ensuring consistency and trust with your audience.
Local Branding
How To Optimize Social Media For Local SEO
Learn how to leverage social media to enhance your local SEO, engage with your community, and drive traffic to your business.
Local Branding
How To Create Brand Voice Guidelines
Learn how to create effective brand voice guidelines that resonate with your audience and ensure consistent communication across all platforms.
Local Branding
5 Ways to Analyze Local Market Risks
Learn to effectively analyze local market risks with practical methods, including SWOT analysis, economic tracking, and customer feedback.
Small Business Strategies
Small Business Strategies
Small Business? Small Budget? Small Results? Not Necesarrily!
Small budgets don't have to mean small results; learn strategic, cost-effective marketing tactics for small businesses that drive growth.
Small Business Strategies
Future-Proof Your Small Business: Why Framer's Modern Approach Matters
Framer offers small businesses a hassle-free way to create fast, secure, and scalable websites without technical expertise, boosting online presence.
Small Business Strategies
Small Business Website Must-Haves: How Framer Delivers Everything You Need
Learn how to build a high-performing, mobile-friendly website for your small business with essential features and optimization strategies.
Small Business Strategies
How to Compete with Chains: A Pittsburgh Small Business Survival Guide
Explore strategies for Pittsburgh small businesses to thrive against retail chains through community connection and personalized service.
Web Development
Web Development
What's the Lifespan of a Website? (Built in 2025)
Explore the factors affecting website longevity, from design trends to technology updates, and learn how to keep your site relevant and engaging.
Web Development
The difference between working with Striking Alchemy vs Going Alone with a DIY website builder (i.e. Wix, Squarespace, GoDaddy, etc.)
Explore the advantages of custom web design versus DIY builders, focusing on long-term growth, support, and performance for your online presence.
Web Development
Checklist for Building Framer Websites in 2025
Learn how to build a fast, user-friendly Framer website in 2025 with tips on planning, designing, testing, and launching for optimal results.
Web Development
7 Accessibility Design Tips for Small Business Websites
Enhance your small business website's accessibility with these 7 essential design tips to improve user experience and boost conversions.
E-commerce
E-Commerce
8 Must-Have Features for B2B E-commerce Websites
Explore the essential features that can enhance B2B e-commerce websites, improving user experience, sales, and competitive advantage.
E-Commerce
Common E-commerce SEO Mistakes and How to Fix Them
Learn about common e-commerce SEO mistakes and how to fix them to improve your site's rankings, speed, and conversions.
E-Commerce
How to Choose the Right E-commerce Platform in 2025
Choosing the right e-commerce platform in 2025 involves understanding your business needs, scalability, and the latest technological advancements.
Codex Archive
Website Launch Checklist: 15 Points for Success
Website Launch Checklist: 15 Points for Success
Website Launch Checklist: 15 Points for Success
10 Essential Elements of High-Converting Landing Pages
10 Essential Elements of High-Converting Landing Pages
10 Essential Elements of High-Converting Landing Pages
How to Choose the Right E-commerce Platform in 2025
How to Choose the Right E-commerce Platform in 2025
How to Choose the Right E-commerce Platform in 2025
SEO vs PPC: Which Digital Marketing Strategy Fits Your Goals?
SEO vs PPC: Which Digital Marketing Strategy Fits Your Goals?
SEO vs PPC: Which Digital Marketing Strategy Fits Your Goals?
How To Create a Google Business Profile Listing That Will Dominate Your Area
How To Create a Google Business Profile Listing That Will Dominate Your Area
How To Create a Google Business Profile Listing That Will Dominate Your Area
Local SEO Guide: Ranking Higher in Pittsburgh and Beyond
Local SEO Guide: Ranking Higher in Pittsburgh and Beyond
Local SEO Guide: Ranking Higher in Pittsburgh and Beyond
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Services
Studio
Striking Alchemy is a digital marketing & web design studio in Cranberry Township, PA, proudly serving businesses across the Pittsburgh region. Our expert team specializes in custom web design, branding, SEO, and digital marketing to help businesses grow online.
211 Thornapple Ln., Cranberry Twp., PA 16066
Services
Studio
Striking Alchemy is a digital marketing & web design studio in Cranberry Township, PA, proudly serving businesses across the Pittsburgh region. Our expert team specializes in custom web design, branding, SEO, and digital marketing to help businesses grow online.
211 Thornapple Ln., Cranberry Twp., PA 16066
Services
Studio
Striking Alchemy is a digital marketing & web design studio in Cranberry Township, PA, proudly serving businesses across the Pittsburgh region. Our expert team specializes in custom web design, branding, SEO, and digital marketing to help businesses grow online.
211 Thornapple Ln., Cranberry Twp., PA 16066