Forms and Customer Data: Migrating from Squarespace to Framer
Switching from Squarespace to Framer offers faster page speeds, customizable forms, and better data management. Here's how to migrate your forms and customer data:
Export Data from Squarespace: Use Squarespace's Data Export feature to download form submissions securely.
Set Up Framer: Enable server-side rendering, image optimization, and a global CDN for faster load times.
Rebuild Forms in Framer: Add custom fields, real-time validation, and U.S.-specific formats like MM/DD/YYYY for dates and (XXX) XXX-XXXX for phone numbers.
Secure Data: Use AES-256 encryption, TLS for data in transit, and role-based access controls.
Integrate Marketing Tools: Link forms to platforms like Mailchimp or HubSpot for automated follow-ups.
Framer provides design flexibility, real-time collaboration, and built-in SEO tools to improve form performance and user experience. Focus on compliance with U.S. laws like CCPA and optimize forms for U.S. audiences with state, ZIP code, and local phone number fields.
Pre-Migration Steps
Check Existing Forms and Data
Start by going through your Squarespace assets. Make a list of all pages, forms, emails, and landing pages. Track key metrics like page load times, response times, speed-to-lead, and conversion rates. Document workflows, automations, and any recent error logs. Once this review is complete, securely export the data you've collected.
How to Export Data
Use Squarespace's Data Export feature to download form submissions. Ensure the data transfer is protected with SSL encryption. Review the platform's Data Processing Addendum, Privacy Policy, and Cookie Policy to ensure compliance with U.S. regulations. Afterward, get your Framer project ready to host forms.
Setting Up Your Framer Site
In Framer, adjust the Workspace Settings to enable image optimization, server-side rendering, and global CDN. These settings help ensure your site loads forms quickly and provides a seamless user experience across all devices.
Moving Forms and Data
Once your Framer site is ready, the next step is to handle forms and data migration.
Creating Forms in Framer
When building forms, focus on these key areas:
Field Configuration: Add required field indicators, use input masks (e.g., phone numbers as (555) 555-5555 or ZIP codes in 5- or 9-digit formats), enable email verification, and set up custom error messages.
Real-Time Validation: Implement custom validation rules, provide clear error alerts, and ensure accessible messaging for all users.
Response Handling: Set up confirmation messages, redirection options, error recovery mechanisms, and storage rules.
Importing Data
Ensure your data uses consistent U.S. formats, such as:
Dates: MM/DD/YYYY
Phone Numbers: (XXX) XXX-XXXX
Currency: $XX,XXX.XX
States: Two-letter abbreviations
ZIP Codes: XXXXX or XXXXX-XXXX
Securing Data
Protecting data is critical. Use these measures to safeguard information:
Encryption: Apply AES-256 encryption for data at rest and TLS for data in transit.
Key Management: Utilize AWS Key Management Service for secure key handling.
Access Control: Implement role-based access controls and support single sign-on (SSO).
Regular Audits: Conduct routine security checks and maintain separate environments for development, staging, and production.
These practices help maintain data integrity, build user trust, and meet compliance standards.
Marketing Tool Setup
Once you've imported customer data, the next step is to route new submissions into your CRM or email list. With forms and data ready, you can start automating your outreach efforts.
Marketing Platform Integration
Link your Framer forms to marketing platforms to automate follow-ups and collect data instantly.
To connect Mailchimp, go to Framer's Insert panel, add the Mailchimp component, paste your Embedded Form URL, and customize the styles to align with your branding.
For other platforms like HubSpot, Intercom, or Typeform, use Framer's native components or the Embed element to set up integrations seamlessly.
US Business Requirements
If you're operating in the U.S., it's crucial to comply with data privacy laws like the California Consumer Privacy Act (CCPA). Make sure your embedded forms include consent banners and opt-in checkboxes.
For third-party marketing integrations, verify that the tools you use:
Support TLS (HTTPS) for secure data transmission
Provide role-based access controls
Address CCPA compliance, spam protection, and rate limiting in their privacy policies
Once your marketing workflows are running, take advantage of Framer's flexibility and speed to improve form conversions effectively.
Maximizing Framer Features
Once your forms are live and integrated, take advantage of Framer's tools to improve speed, engagement, and localization. Framer's form and data features are designed to enhance site performance and user interaction.
Speed and Load Time
Framer offers several features to ensure your forms load quickly:
Image optimization and server-side rendering for fast initial and follow-up loads
A global CDN that ensures forms load in under a second
These improvements help reduce form abandonment and boost conversion rates compared to your Squarespace baseline.
Quick Form Updates
Framer's visual CMS allows you to make form updates in seconds - no coding required. This is especially helpful for post-launch adjustments. Framer supports a variety of input types, including text, email, phone, date, select, and checkbox. Additional features include:
Customizing fields and error messages
Routing submissions to email, Google Sheets, or webhooks
Enabling spam protection and rate limiting
Embedding third-party scripts using the Embed component
You can also easily adapt these forms to meet U.S. user preferences with local formats and defaults.
US Market Adjustments
To tailor forms for U.S. audiences, include fields and formats specific to the market:
Add state and ZIP code fields for address inputs
Format phone numbers to follow U.S. standards (XXX-XXX-XXXX)
Display prices in USD with proper decimal formatting
Set defaults like your primary state and the Eastern Time zone
Framer’s flexible design tools allow you to apply these changes seamlessly while keeping forms responsive and easy to use across all devices.
Conclusion
Once your forms are live and connected, moving from Squarespace to Framer offers a range of benefits: complete design control, an easy-to-manage CMS, built-in SEO tools, and fast, reliable global hosting. Reach out to Striking Alchemy in Pittsburgh for a free site review and a smooth migration plan.
FAQs
How can I securely transfer my customer data from Squarespace to Framer?
To securely transfer your customer data from Squarespace to Framer, you'll need to manually export and import the data, as no fully automated migration tool is available. Start by exporting your customer information, such as form submissions and contact lists, from Squarespace. Then, ensure the data is stored securely during the transfer process by using encrypted files or secure transfer methods.
When importing the data into Framer, verify that it aligns with your forms and integrates properly with any connected tools, like email marketing or CRM systems. Always double-check for accuracy and compliance with privacy regulations to protect your customers' information.
How can I make sure my forms in Framer comply with U.S. data privacy laws, like the CCPA?
To ensure your forms in Framer comply with U.S. data privacy laws such as the CCPA, you can rely on Framer's built-in tools and policies. Framer includes a Data Processing Addendum (DPA) as part of its Terms of Service, which ensures personal data is handled securely and in compliance with privacy regulations. Framer does not sell personal data and only processes it to provide services for your business.
Additionally, Framer supports compliance with the CCPA by assisting with data subject requests (like access or deletion requests) and data impact assessments to evaluate privacy risks. These features help you maintain transparency and protect customer trust while meeting legal requirements.
How can I optimize form performance and user experience after migrating to Framer?
To optimize form performance and user experience after migrating to Framer, start by leveraging Framer's built-in features, such as fast hosting and optimized image handling, which ensure quick loading times. Focus on key performance metrics like Largest Contentful Paint (LCP) and First Contentful Paint (FCP) to monitor and improve loading speeds.
Additionally, streamline your forms by minimizing unnecessary fields, using clear labels, and implementing user-friendly designs. Test your forms regularly to ensure they work seamlessly across devices and browsers, providing a smooth experience for all users.
