Full guide on how to use AI to write epic copy that resonates with your target audience for your new website

AI is transforming how small businesses create website copy, saving time and reducing costs. Instead of hiring expensive writers or spending hours on content, AI tools like ChatGPT and Jasper generate drafts in minutes, tailored to your audience and brand. By combining AI's speed with human editing, you can craft engaging, audience-focused copy that drives results. Here's what you'll learn:

• What AI copywriting is: AI tools use natural language processing to create human-like text.

• Why it matters: AI saves time, ensures consistency, and levels the playing field for small businesses.

• Best tools: ChatGPT for conversational content, Jasper for persuasive marketing, and Copy.ai for budget-friendly options.

• How to get started: Set clear brand guidelines, write detailed prompts, and refine AI-generated drafts for your audience.

With AI, you can streamline content creation while still maintaining your brand's voice and authenticity. Let’s dive into the steps to make this work for your business.

AI Copywriting Basics for Small Business Websites

What AI Copywriting Actually Is

AI copywriting involves using artificial intelligence to create marketing content. It relies on natural language processing (NLP) and machine learning to produce text that reads as if it were written by a person. Think of it as having a digital writing assistant: you give it specific instructions, and it delivers the content you need. By analyzing massive amounts of text data, the AI learns how to structure sentences, match tones, and create a natural flow.

"The use of artificial intelligence to write copy for your website or marketing campaigns." – Neil Patel

The process is simple. You input your requirements, and the AI generates several drafts. From there, you can tweak the tone or mix and match elements to fit your brand's voice. AI copywriting works particularly well for tasks like social media captions, product descriptions, keyword research, and even blog post outlines.

Next, let’s explore how these capabilities offer real-world advantages for small businesses.

Main Benefits for Small Businesses

In early 2024, J.P. Morgan Research estimated that AI copywriting could boost global GDP by up to 10%, adding as much as $10 trillion to the economy. For small businesses, this growth translates into opportunities to level the playing field.

One of the biggest perks? Time savings. AI tools can draft multiple versions of website copy in just minutes, freeing up valuable time for strategy, customer interactions, or other priorities.

"Automate what can be automated. Don't be afraid to leverage generative AI tools as an aide to get things done more efficiently and effectively. Remember that your team's time is valuable; focus on what you're uniquely qualified to do and outsource the rest." – Steven Gmelin, VP of digital sales and strategy at ALOHA

AI also offers a budget-friendly alternative to hiring professional copywriters. On top of that, it ensures consistent branding by sticking to your specified tone and style guidelines.

The numbers back this up: 60% of small businesses using AI or automation reported saving time and becoming more efficient. Additionally, 44% of entrepreneurs use generative AI to boost sales. AI also helps smaller businesses compete with larger players by enabling personalized customer experiences, streamlining operations, and improving response times.

Let’s take a look at some of the top tools that make these benefits possible.

Popular AI Copywriting Tools Overview

Several AI tools stand out for small business use. ChatGPT is excellent for creating conversational content and handling complex prompts. Jasper specializes in marketing copy and offers templates for various types of business content. Meanwhile, Copy.ai is a budget-friendly option, with a Starter plan priced at $49/month or $432/year, making it accessible for businesses with tight budgets.

Adoption rates show just how popular these tools have become. By 2024, 40% of small businesses were using generative AI, with 52% applying it to social media and 44% leveraging it for content creation. Still, as Alex Cattoni, Marketer of the Year 2022, points out:

"Automated copywriting will never completely replace real copywriting skills possessed by a human."

The trick is finding the right balance. AI can save time, cut costs, and ensure consistent branding, but human oversight is crucial for adding personality, maintaining accuracy, and keeping your brand’s voice authentic. These tools are best used to handle repetitive, time-consuming tasks, serving as a starting point for your final copy. With the right approach, AI tools can help you streamline content creation while staying true to your brand and audience.

How to Pick the Right AI Tools for Website Copy

Creating effective website copy means aligning your content with your brand's identity and your audience's needs. A key part of achieving this is selecting the right AI tool. The tool you choose can make or break your website's impact.

Key Features to Look for in AI Copywriting Tools

When evaluating AI tools, focus on features that enhance customization and usability. For starters, your tool should allow precise brand voice adjustments. Look for platforms that let you input specific keywords, product details, and tone guidelines to ensure consistency with your brand identity.

Another must-have is up-to-date and diverse training data. The AI should generate relevant, high-quality content tailored to your industry or preferred writing style. Pay attention to the tool's model size and capabilities to ensure it aligns with your needs.

Ease of use is another critical factor. A tool with an intuitive interface can save you time and reduce friction in your workflow. Many platforms offer free trials or demos - use these to test how well the tool fits your working style.

SEO integration is also a game-changer. Tools that optimize content structure, keyword placement, and meta descriptions can save you hours of manual work while improving your site's search engine performance.

Finally, make sure the tool integrates seamlessly with your existing systems, such as your CMS, social media platforms, or email marketing tools. This ensures a smooth workflow and minimizes disruptions. Also, check if the tool can handle various content lengths, from short headlines to detailed service descriptions.

With these features in mind, let’s explore some of the best AI tools for small business websites.

Best AI Tools for Small Business Website Copy

• ChatGPT: A versatile option for conversational website copy, ChatGPT handles complex prompts and adapts to different writing styles. It's especially useful for FAQs, about pages, and service descriptions.

• Jasper: Known for crafting persuasive headlines and conversion-focused content, Jasper shines when it comes to product descriptions and landing pages.

• Copy.ai: A budget-friendly choice for small businesses, Copy.ai generates structured and compelling marketing copy, making it a strong option for direct response and conversion-focused content.

• Wordtune: This tool excels at producing professional, well-structured marketing copy. Its balance of enthusiasm and credibility makes it ideal for service-based businesses looking to build trust.

To find the best fit, try generating the same prompt across multiple tools. Comparing results can help you identify which one aligns most closely with your brand voice and goals.

Pricing for these tools ranges from free plans to premium subscriptions costing $15–$500 per month. Be sure to account for all costs, including setup fees and charges for premium features, when budgeting.

How Striking Alchemy Uses AI for Website Copy

At Striking Alchemy, we combine top-rated AI tools with Framer's design capabilities to create websites that not only look great but also convert visitors into customers. Our process begins with AI-generated drafts, which we refine using clear brand guidelines and detailed audience profiles. For example, when working with a Pittsburgh-based restaurant, we generated multiple versions of menu descriptions, fine-tuning them to reflect the local dining experience.

AI tools handle the initial drafts, but we ensure the final copy is polished for Framer's responsive design, guaranteeing it looks and performs well across all devices. This integration creates a seamless workflow, blending AI efficiency with human creativity.

We've found AI especially useful for drafting service descriptions, about pages, and product listings. However, human editing is vital to add personality, local relevance, and industry-specific insights.

Our process also includes A/B testing different versions of AI-assisted copy to determine what resonates most with audiences. This data-driven approach helps us refine both the AI prompts and the final content, maximizing conversions for our clients. These practices align perfectly with the step-by-step guide provided later in this overview, reinforcing its practical value.

Step-by-Step Process for Creating Copy That Connects

Crafting website copy that resonates requires blending the speed of AI with thoughtful human insights.

Setting Up Brand Guidelines and Audience Profiles

Start by creating clear brand guidelines and detailed audience profiles. These serve as a roadmap for your AI tools, helping them produce content that aligns with your business identity and speaks directly to your ideal customers.

Think of brand guidelines as the foundation of your content strategy. They ensure your messaging stays consistent and builds trust with your audience. As Ky Allport, creative director of branding agency Outline, puts it:

"It builds trust in your customers if they feel like you have a clear, consistent point of view."

Define what makes your business stand out. For example, if you run a local bakery, your unique selling point (USP) might be "handcrafted artisan breads made with locally-sourced ingredients."

Equally important is understanding your audience. Conduct market research to identify their demographics, needs, and preferences. Create detailed customer personas that include factors like age, income, interests, and buying habits. As Allport explains:

"We always encourage our clients to really know who they're talking to. Be clear about that, because you're going to have a lot more success from your true brand champions than if you're trying to be everything for everyone."

To ensure your AI tools understand your business, build a training library that includes your company background, customer profiles, brand voice guidelines, competitor analysis, and examples of well-crafted content. Test your AI by asking it to describe your company - it’s a great way to spot any gaps in your guidelines.

Writing Effective Prompts for AI Tools

The quality of AI-generated content depends heavily on how well you communicate your needs. Clear, detailed prompts are essential.

Be specific about what you want. For example, instead of a vague request like "Write website copy", provide details about the section, tone, and audience. For instance:

"Write a homepage hero section for Tony's Italian Kitchen, a family-owned restaurant in downtown Seattle specializing in authentic Neapolitan pizza. Target busy professionals aged 25–45 who value quality ingredients and quick service."

Include context in your prompts. Describe your target audience, brand voice, and tone. If you have examples of existing copy that represent your style, share them to set clear expectations.

Here are some sample prompts for different website sections:

• Homepage Hero Section:
  

  "Write a 50-word headline and 150-word description for [Business Name], a [Industry] serving [Target Audience] in [Location]. Highlight our [USP] and include a clear call-to-action. Tone should be [Brand Voice]."

• About Page:
  

  "Create a 300-word about section for [Business Name]. Founded in [Year] by [Founder], we specialize in [Services]. Our mission is [Mission Statement]. Write in a tone that builds trust with [Target Audience]."

• Service Descriptions:
  

  "Write a 200-word description for our [Service Name]. Explain how it helps [Target Audience] solve [Pain Points]. Mention pricing starting at $[Amount] and emphasize [Key Differentiator]."

If the output isn’t quite right, refine your prompt with more details rather than starting over. Once you have a solid draft, move on to editing.

Editing and Customizing AI-Generated Content

Treat AI-generated content as a starting point, not the final product. As Miranda Fraraccio says:

"Look at AI-generated content output as a first draft, not the final version. While AI tools can certainly help create base content, the original draft won't likely match your brand's voice right away."

First, fact-check all information to avoid errors. Then, refine the language to match your brand’s voice. Replace any robotic or repetitive phrases with a conversational tone that feels natural. Simplify awkward wording and remove redundancies to improve readability.

Add personal touches to make your content more relatable. For example, if your business is based in Pittsburgh, referencing local landmarks or events can strengthen your connection with the audience.

Consistency is key. Ensure the tone, style, and messaging are uniform across all pages - whether it’s your homepage, about page, or service descriptions.

Finally, read your content aloud to catch clunky phrasing or overly complex sentences. Adjust as needed to make the copy flow smoothly.

Adapting Copy for U.S. Audiences

When targeting U.S. customers, tailor your copy by using American conventions. This includes listing prices in dollars (e.g., $29.99), using MM/DD/YYYY dates (e.g., 07/15/2025), and applying American spellings (e.g., "optimize"). Use measurements in feet or miles and temperatures in Fahrenheit.

Incorporate references that resonate with U.S. readers, such as holidays like Memorial Day or back-to-school promotions. Address customer expectations with clear return policies, transparent pricing, and detailed shipping information. Use direct, benefit-driven language and strong calls to action to encourage engagement.

Additionally, consider regional differences. Messaging that works in Texas might not resonate in New York, so adjust your tone and references accordingly.

Making Sure Your Copy Connects with Your Audience

Creating copy that resonates with your audience starts with understanding their needs and using real data to refine your approach. AI tools can make this process smoother by analyzing feedback far more efficiently than traditional methods.

Using AI to Learn What Your Audience Wants

AI-powered sentiment analysis can uncover how your audience feels about your brand, products, and messaging. By processing thousands of customer comments, reviews, and social media mentions, AI picks up on subtle emotions and contexts that manual reviews might overlook.

Why does this matter? Emotional factors drive 70% of customer purchase decisions. Companies leveraging AI sentiment analysis have reported up to 80% higher customer satisfaction and a 75% boost in revenue. Real-time monitoring also allows brands to respond quickly - an important factor since 70% of consumers expect a response on social media within an hour.

Brand Strategist Phil Pallen highlights the value of tracking audience feedback:

"Look at sentiment, reviews, mentions, and the tone of what's being said. I pay attention to patterns in feedback and how people respond over time. These signals help you understand what's working - and what needs to change!"

AI can help you analyze feedback from multiple sources - customer service interactions, social media, online reviews, and surveys. By identifying patterns in both praise and complaints, you can fine-tune your website copy to better address your audience's expectations.

Testing and Improving AI-Generated Copy

Once you've gathered audience insights, use A/B testing to refine your copy. This method allows you to compare two versions of content and identify which one performs better with your target audience.

Focus on testing one element at a time. For example, try different headlines while keeping the rest of the content unchanged, or experiment with call-to-action buttons without altering other elements. This targeted approach makes it easier to pinpoint what’s driving better results.

Make sure your test group is large enough to produce reliable data, and run tests for at least two weeks to gather meaningful insights. Define clear success metrics - whether it’s higher click-through rates, more form submissions, or increased time spent on a page - to measure improvements accurately.

For example, one case study showed a 336% increase in conversion rates by making small adjustments to a landing page, such as tweaking the headline, call-to-action, and form fields. Let data, not assumptions, guide your decisions.

AI Tool Comparison for Different Website Copy Tasks

To implement these insights effectively, choose AI tools that align with specific copywriting tasks. Different tools excel in various areas of website copy creation:

Select tools based on your specific needs and budget. Many businesses find combining tools effective - for example, using one for content generation and another for refinement. Testing multiple tools with the same prompts can also help you identify which delivers copy that truly connects with your audience.

Matching AI Copy with Your Brand Identity

When using AI to craft your brand's messaging, it's essential to ensure that the content aligns with your unique identity. Your brand identity sets you apart, and AI-generated copy should emphasize that distinction rather than dilute it.

Reflecting Your Brand's Core Values

AI can help produce content that fits your brand's personality - if you give it the right foundation. Start by building detailed brand guidelines that outline your tone of voice, visual style, and core principles.

Provide your AI tool with excerpts from these guidelines to help it replicate your style. For example, if your brand prioritizes approachability and transparency, include phrases like "Clear, jargon-free communication" or "Honesty in messaging." You could even instruct the AI with prompts like, "Write this in a friendly tone that highlights transparency." Training the AI on your existing materials allows it to mimic your voice more effectively. Keep refining both the prompts and the outputs until the results consistently reflect your brand's essence.

Nirmal Gyanwali, Founder & CMO of WP Creative, highlights the importance of human oversight in this process:

"I've learned that you can't just set an AI tool loose and expect it to build authentic connections...AI needs a human filter. We've built brand guidelines into our AI tools, but we also trust our team to step in and say, 'That doesn't sound like us.' It's about working with AI, not letting it take over."

By establishing clear values and incorporating them into your AI workflows, you ensure a cohesive and authentic voice across all your content.

Maintaining Consistency Across All Pages

Consistency is key to building trust with your audience. Whether users are browsing your homepage, services page, or contact form, the tone and messaging should feel seamless and unified.

To achieve this, create a comprehensive brand voice document. Include specific phrases, tone descriptors, and messaging themes that define your identity. Use this document as a reference whenever generating AI-driven content to ensure every page feels connected. Additionally, set clear guidelines for how AI should be used in customer-facing content. Tristan Harris, Sr. VP of Marketing at Next Net Media, advises:

"Create clear AI usage guidelines for customer-facing content that preserve your brand's authentic voice."

Harris also suggests conducting a brand touchpoint audit to identify areas where authenticity matters most:

"For businesses navigating this balance, conduct a brand touchpoint audit identifying moments of genuine differentiation versus functional interactions - this reveals where AI implementation preserves rather than dilutes authenticity."

Human oversight remains essential, especially when addressing cultural nuances or ethical considerations, ensuring that your brand voice stays consistent and genuine.

Integrating AI Copy with Framer Websites

Striking Alchemy demonstrates how pairing AI-generated copy with Framer's design flexibility can produce visually cohesive, high-converting websites. Unlike traditional platforms, Framer offers complete control over how your content is presented, ensuring the design complements your messaging rather than competing with it.

Switching to Framer from platforms like WordPress, Squarespace, or Wix can make a noticeable difference. Framer’s clean, fast-loading pages allow your AI-crafted content to stand out, helping turn visitors into customers. Plus, its zero-maintenance approach lets you focus on refining your messaging and testing what resonates most with your audience.

Garin Hobbs, Martech Expert at InboxArmy, highlights the importance of blending AI with human creativity:

"AI shouldn't replace creative instincts - it should reveal patterns that inform smarter human decisions."

This approach emphasizes collaboration. AI handles the bulk of content creation, but humans remain responsible for strategic decisions about tone, messaging, and positioning. Framer provides a technical platform where your content can thrive, driving results through thoughtful design.

To keep improving, use data and feedback to fine-tune your AI's understanding of your brand. Framer’s analytics can track which copy performs best, creating a feedback loop that enhances both your messaging and your conversion rates.

Conclusion: Using AI to Help Your Small Business Succeed

AI copywriting has reshaped how small businesses approach website content creation, making it easier than ever to produce high-quality material. The numbers back this up: nearly 90% of marketing professionals report that AI improves content quality, while 80% of bloggers say it enhances user experience and boosts SEO efforts.

For small businesses, the benefits are clear. AI can cut content production costs by over 60% and reduce creation time by 80%. These savings free up time and resources, allowing you to focus on growing your business and serving your customers. With 67% of small businesses already using AI-powered tools for content marketing or SEO, those who haven't embraced these technologies risk falling behind. The real takeaway? Combining the speed of AI with human creativity and insight is the secret to producing content that truly resonates.

AI-driven personalized recommendations are another game-changer, contributing to a 15-20% increase in conversion rates. To maximize these benefits, it’s crucial to provide clear context for AI tools, stay true to your brand voice, and continuously refine your strategy based on user feedback.

Looking ahead, the potential for small businesses adopting AI is enormous. With the AI market projected to grow from $128.1 billion to $1.59 trillion by 2030, these tools will only become more advanced and accessible. Starting small with pilot projects and gradually scaling up ensures your business stays competitive in an increasingly digital world.

At Striking Alchemy, we specialize in helping small businesses harness AI-driven copywriting strategies. By combining AI-generated content with Framer’s design capabilities, we create websites that don’t just look good but also convert visitors into customers. Whether you're migrating from WordPress, Squarespace, or Wix, or need an entirely new website with compelling copy, we’re here to help.

Ready to take the next step? Contact us for a free website audit and migration strategy, and let’s drive your small business growth together.

FAQs

How can I make sure AI-generated copy reflects my brand's voice and feels authentic?

To make sure AI-generated content truly reflects your brand's personality and style, start by giving the AI solid examples of your existing work. Share tone guidelines, specific vocabulary, and any signature phrases your brand uses. This helps the AI "learn" how to write in a way that feels like you.

When you're ready to generate content, provide clear instructions about who your audience is and what your brand stands for. Once the AI delivers its draft, take the time to review and tweak it so it matches your messaging perfectly. Testing the content with your audience and gathering feedback can also fine-tune the AI's ability to create content that feels authentic and on-brand.

Remember, AI is here to help your creative process, not replace it. By combining its strengths with your own expertise, you can ensure the final product stays true to your brand's voice.

What are the main differences between AI copywriting tools like ChatGPT, Jasper, and Copy.ai, and how do I pick the right one for my business?

The key differences between ChatGPT, Jasper, and Copy.ai lie in their primary strengths and areas of focus. ChatGPT stands out as a highly versatile tool, excelling in conversational tasks and general content creation. Its flexibility makes it suitable for a wide range of needs. Jasper, on the other hand, is designed with marketing and long-form content in mind. It provides features like SEO assistance and integrations, making it a smart choice for businesses aiming to scale their marketing strategies. Meanwhile, Copy.ai specializes in short-form content, such as social media posts and ad copy, offering an intuitive interface and pre-built prompts to simplify the process.

When deciding which tool fits your business, think about your specific goals. If you're looking for an all-around AI solution, ChatGPT is a solid pick. For crafting in-depth marketing materials or blogs, Jasper is well-suited for the job. And if your focus is on creating quick, engaging short-form content, Copy.ai delivers effectively. Align your choice with your content needs and business objectives to find the best match.

How can I use AI and human editing together to create website content that boosts engagement and conversions?

To make the most of combining AI and human editing for your website content, start by letting AI tools create a draft that mirrors your brand’s voice and caters to your audience’s preferences. Once the draft is ready, a human touch is essential to refine it - this is where personality, precision, and alignment with your brand tone come into play. This step ensures the content feels genuine and relatable.

Human editors bring the added advantage of tailoring the message to better connect with your audience. They can correct errors, fine-tune the tone, and make sure the content supports your business objectives. By pairing the speed and efficiency of AI with the creativity and insight of humans, you can create content that not only engages but also drives stronger conversion rates.