Case study

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Labriola Italian Market

Revitalizing Labriola Italian Market's Online Presence

Modernizing Labriola's brand with a fresh website and online ordering, enhancing customer experience across four Pittsburgh locations.

Leonard Labriola's Italian Market
Here's what we did:
Web Design Rune Icon

Web Design

Campaign Rune Icon

Campaigns

Leonard Labriola's Italian Market
Here's what we did:
Web Design Rune Icon

Web Design

Campaign Rune Icon

Campaigns

Challenge

Labriola Italian Market, a family-run business since 1929, needed to modernize its brand and unify its four Pittsburgh locations under a cohesive online platform with enhanced functionality.

Challenge

Labriola Italian Market, a family-run business since 1929, needed to modernize its brand and unify its four Pittsburgh locations under a cohesive online platform with enhanced functionality.

Challenge

Labriola Italian Market, a family-run business since 1929, needed to modernize its brand and unify its four Pittsburgh locations under a cohesive online platform with enhanced functionality.

Solution

Redesigned Labriola's site to reflect their heritage while incorporating modern features like online ordering & an integrated order fulfillment database, creating a visual showcase of their offerings.

Solution

Redesigned Labriola's site to reflect their heritage while incorporating modern features like online ordering & an integrated order fulfillment database, creating a visual showcase of their offerings.

Solution

Redesigned Labriola's site to reflect their heritage while incorporating modern features like online ordering & an integrated order fulfillment database, creating a visual showcase of their offerings.

Results

The new website led to a 155% increase in visits, 138% more new users, and a 206% boost in revenue, enhancing customer engagement and satisfaction.

Results

The new website led to a 155% increase in visits, 138% more new users, and a 206% boost in revenue, enhancing customer engagement and satisfaction.

Results

The new website led to a 155% increase in visits, 138% more new users, and a 206% boost in revenue, enhancing customer engagement and satisfaction.

Our Approach & Strategy:

Striking Alchemy collaborated with Labriola Italian Market to revitalize their online presence, focusing on:

  • Brand Modernization: Refreshing the visual identity to honor Labriola's rich heritage while appealing to contemporary audiences.

  • Website Redesign: Developing a user-friendly website that unifies all four locations, featuring intuitive navigation and a visual showcase of products.

  • E-commerce Integration: Implementing an online ordering system with an integrated order fulfillment database to streamline operations and enhance customer convenience.

This comprehensive approach ensured that Labriola's online presence was both visually appealing and functionally robust, meeting the needs of modern consumers.

Key Metrics

155%

Visits

155%

Visits

155%

Visits

138%

New Users

138%

New Users

138%

New Users

206%

Revenue

206%

Revenue

206%

Revenue

237%

Search Traffic

237%

Search Traffic

237%

Search Traffic

What can we achieve for you?

What can we achieve for you?

Labriola Homepage
Labriola Homepage
Labriola Homepage
Labriola Landing Page
Labriola Landing Page
Labriola Landing Page
Labriola Gift Cards
Labriola Gift Cards
Labriola Gift Cards

Review

"Overall, it is a stunning website. Precise, clean, and highly functional. On behalf of my family, staff, and customers. Thank you for all you have done for the store. Definitely set us up for a wonderful future."

Leonard Labriola

Labriola Italian Market

Review

"Overall, it is a stunning website. Precise, clean, and highly functional. On behalf of my family, staff, and customers. Thank you for all you have done for the store. Definitely set us up for a wonderful future."

Leonard Labriola

Labriola Italian Market

Review

"Overall, it is a stunning website. Precise, clean, and highly functional. On behalf of my family, staff, and customers. Thank you for all you have done for the store. Definitely set us up for a wonderful future."

Leonard Labriola

Labriola Italian Market

Let’s craft something extraordinary together

Want to understand the difference we can make? Schedule a call today.

Let’s craft something extraordinary together

Want to understand the difference we can make? Schedule a call today.

Let’s craft something extraordinary together

Want to understand the difference we can make? Schedule a call today.

Striking Alchemy is a digital marketing & web design studio in Cranberry Township, PA, serving businesses in Pittsburgh and beyond. Our expert team specializes in custom web design, branding, SEO, and digital marketing to help businesses grow online.

© 2009 -

2025

Striking Alchemy LLC /

Striking Alchemy Website Design & Digital Marketing Studio

Striking Alchemy is a digital marketing & web design studio in Cranberry Township, PA, serving businesses in Pittsburgh and beyond. Our expert team specializes in custom web design, branding, SEO, and digital marketing to help businesses grow online.

© 2009 -

2025

Striking Alchemy LLC /

Striking Alchemy is a digital marketing & web design studio in Cranberry Township, PA, serving businesses in Pittsburgh and beyond. Our expert team specializes in custom web design, branding, SEO, and digital marketing to help businesses grow online.

© 2009 -

2025

Striking Alchemy LLC /