Case study
Labriola Italian Market
Revitalizing Labriola Italian Market's Online Presence
Modernizing Labriola's brand with a fresh website and online ordering, enhancing customer experience across four Pittsburgh locations.
Here's what we did:
Web Design
Campaigns
Challenge
Labriola Italian Market, a family-run business since 1929, needed to modernize its brand and unify its four Pittsburgh locations under a cohesive online platform with enhanced functionality.
Solution
Redesigned Labriola's site to reflect their heritage while incorporating modern features like online ordering & an integrated order fulfillment database, creating a visual showcase of their offerings.
Results
The new website led to a 155% increase in visits, 138% more new users, and a 206% boost in revenue, enhancing customer engagement and satisfaction.
Our Approach & Strategy:
Striking Alchemy collaborated with Labriola Italian Market to revitalize their online presence, focusing on:
Brand Modernization: Refreshing the visual identity to honor Labriola's rich heritage while appealing to contemporary audiences.
Website Redesign: Developing a user-friendly website that unifies all four locations, featuring intuitive navigation and a visual showcase of products.
E-commerce Integration: Implementing an online ordering system with an integrated order fulfillment database to streamline operations and enhance customer convenience.
This comprehensive approach ensured that Labriola's online presence was both visually appealing and functionally robust, meeting the needs of modern consumers.
Key Metrics
155%
Visits
138%
New Users
206%
Revenue
237%
Search Traffic
