Case study
Duo Oncology
Revitalizing Duo Oncology's Digital Presence to Showcase Scientific Innovation
Redesigned Duo Oncology's branding and website, enhancing their digital platform to present their cutting-edge cancer research and developments.
Here's what we did:
Branding
Web Design
Challenge
Duo Oncology, an early-stage startup, needed a professional website to attract investors. Their Wix site lacked the design and functionality to showcase their scientific advancements effectively.
Solution
Striking Alchemy refreshed Duo Oncology’s brand and moved their site to Squarespace. We built custom pages to highlight their pipeline and lead product, making complex science clear and engaging.
Results
The new website led to a 26% increase in visits, a 13% rise in page views, an average time on site of 85 seconds, and a 35% boost in button clicks, indicating enhanced user engagement.
Our Approach & Strategy:
Striking Alchemy collaborated closely with Duo Oncology to understand their scientific mission and target audience. Our approach included:
Brand Redesign: Refreshed the visual identity to reflect the company's innovative approach to cancer treatment.
Website Migration: Transitioned the site from Wix to Squarespace for improved performance and design flexibility.
Custom Content Development: Created detailed pages for the research pipeline and lead product, presenting complex scientific information in a clear and compelling manner.
This strategy ensured that Duo Oncology's digital presence effectively communicated their scientific progress and potential to investors and partners.
Key Metrics
+26%
Visits
+13%
Page Views
85s
Avg Time on Site
+35%
Button Clicks
The redesigned website has significantly enhanced Duo Oncology's online presence, providing a professional platform that effectively showcases their innovative research. The custom pipeline and lead product pages offer stakeholders a comprehensive understanding of the company's scientific endeavors. Striking Alchemy continues to support Duo Oncology with ongoing digital strategy and content development to further their mission in revolutionizing cancer treatment.
