Positioning Pittsburgh's Premier Design-Build Firm for the Luxury Market

Our Approach & Strategy:

Frontline needed more than a new website — they needed a repositioning. The goal was to build a digital presence that could compete for high-value renovation projects in Pittsburgh's most established neighborhoods, where clients doing their homework expect a certain level of presentation before they ever pick up the phone.

• Brand Elevation: Renamed and repositioned the business as Frontline Design + Build, shifting the identity from a general contractor to a luxury design-build firm — a distinction that matters to the clientele they're targeting.

• Full Content Strategy & Copywriting: Wrote all 10 pages of website content from scratch, including SEO-optimized service pages for custom kitchens, luxury bathrooms, basement finishing, custom homes, and additions — each targeting Pittsburgh's high-intent renovation searches.

• Framer Design & Development: Built a custom Framer site with an editorial-style homepage, magazine-quality project photography grid, neighborhood authority callouts, and a multi-block testimonial treatment that lets Frontline's track record do the selling.

• BuilderTrend Integration: Connected Buildertrend's lead form directly into the site, routing consultation requests straight into their project management pipeline with no friction.

• Visual Transformation: The before-and-after here is stark. The old site was a photo slider with floating buttons and centered body copy — a template that screamed LinkNow Media, not luxury craftsmanship. The new site opens with a confident dark hero, a clear luxury headline, and project photography that earns trust before a single word is read.

The result is a site that works as hard as the crew does — presenting Frontline's quality accurately and putting the right leads in front of Levi from day one.