Most Pittsburgh businesses have a website. Very few have one that actually brings in new customers. We fix that — with a done-for-you SEO and AI visibility program built for where search is actually heading.
15+ years of digital marketing expertise
3 certified partner platforms
4 local service areas served
Free consultation to get started
SEO + GEO: Two Systems. One Strategy.
Most businesses optimize for one search system — Google's traditional blue links. That was enough five years ago. Today, a growing share of buyers start with an AI query and get a direct answer with named recommendations — before a search results page ever loads.
SEO — Search Engine Optimization
Improves your visibility in traditional search engines like Google and Bing — through technical site health, relevant content, backlinks, and local signals like your Google Business Profile.
→ Technical site health and Core Web Vitals
→ Keyword targeting and on-page optimization
→ Google Business Profile and local map pack visibility
→ Content strategy and link authority
GEO — Generative Engine Optimization
Structures your content, schema markup, and brand presence so that AI systems — ChatGPT, Google AI Overviews, Perplexity, Gemini — recognize your business as a credible, citable source and include you in generated answers.
→ Schema markup and structured data AI systems can parse
→ Entity clarity across every AI system that matters
→ Content formatted for direct AI extraction
→ AI citation monitoring — ChatGPT, Perplexity, AI Overviews
→ Author authority signals that establish topical trust
They're not competing disciplines — we build both into every engagement from day one.
Pittsburgh Businesses. Measurable Results.
Sewickley, PA · BigCommerce · Ongoing
+362%
Warrior Alpaca Socks — Revenue Growth
+246% increase in organic sessions
#1 Google ranking for primary product keywords
Now cited in AI search results for alpaca apparel queries
Slow storefront, weak organic visibility, email not converting. Rebuilt on BigCommerce, overhauled SEO foundation, full email marketing system built from the ground up.
Erie, PA · Local SEO · Ongoing
+3,227%
Mizner Law Firm — Homepage Click Growth
+295% increase in organic search users
Position 11.2 → 1.0 for primary keyword
Firm now owns its entire branded search presence
A Pittsburgh law firm that was functionally invisible. No local pack presence, no page-one rankings. Rebuilt the SEO foundation, local intent optimization, content around real client searches.
Ecommerce · BigCommerce · Ongoing
+298%
Sun Valley Alpaca Co. — Organic Revenue YoY
+354% purchases from organic (304 → 1,380 transactions)
Organic became the #1 revenue channel for the brand
Growth driven by SEO foundation work, not paid spend
Organic traffic dipped 13% with the broader market in 2024. Organic revenue went up 298%. SEO foundation and site architecture — not an ad spend increase.
01
Audit & Onboarding
Full technical SEO audit, keyword research, competitive gap analysis, GEO baseline across AI engines, tool setup (Semrush, GA4, GSC, SurferSEO), and a kickoff call where we walk through everything we found.
02
Technical SEO Fixes
Fix crawlability, indexation, Core Web Vitals, site speed, schema markup, and script performance. Essentials gets foundational fixes. Max gets advanced engineering — active performance optimization, not just recommendations.
03
On-Page Optimization & Content
Optimize existing pages, build new content targeting keyword gaps, create hero content and blog posts. Max clients get 6 pages optimized per month plus new market city hub pages for geographic expansion.
04
GEO Optimization
Entity alignment, AI visibility audits, content restructuring for extractability, citation tracking setup. Max tier adds author authority development and expanded entity consistency across directories.
05
Local SEO
Google Business Profile optimization, local citation audit and cleanup, review generation strategy, monthly GBP management and posts.
06
Reporting & Growth
Monthly performance reporting with plain-language takeaways, quarterly strategic reviews, roadmap planning, and ongoing optimization. You always know what we did, what happened, and what's next.
What's included in our SEO Services
The full stack of what's actually included when you work with us. Every plan covers the essentials — Max adds depth where it moves the needle.
Real Pittsburgh Businesses. Real Results.
Warrior Alpaca Socks — Ecommerce, Sewickley, PA
Problem: Warrior Alpaca Socks had an outdated BigCommerce storefront with slow load times, weak product imagery, and low conversion rates. Despite selling a premium product with a loyal customer base, the site wasn't converting visitors into buyers and organic visibility was minimal.
What We Did: Full site redesign on BigCommerce with navigation architecture overhaul, speed and mobile optimization, SEO implementation including on-page optimization and keyword targeting, PPC campaign management, and a Klaviyo email marketing and retention strategy with automated flows.
Timeline: Ongoing partnership
Google Review:
5.0
Our Results:


Keyword Rankings
Tracked weekly in Semrush. Position changes reported monthly.
Organic Traffic
Sessions, users, and pageviews from organic search via GA4.
Conversions & Leads
Form fills, calls, and goal completions — the metrics that matter.
AI Citation Tracking
Monitoring your presence in ChatGPT, Perplexity, and AI Overviews.
Technical Health Score
Crawl errors, Core Web Vitals, and indexation via Semrush.
Quarterly Strategy Reviews
Full roadmap review every 90 days. Data-driven. Forward-looking.
Quick Answers on SEO + GEO
What is the difference between SEO and GEO?
SEO (Search Engine Optimization) improves your visibility in traditional search engines like Google. GEO (Generative Engine Optimization) improves your visibility in AI-powered answer systems like ChatGPT, Perplexity, and Google AI Overviews. SEO drives clicks from ranked results. GEO gets your business named in AI-generated answers before a user ever clicks anything. Both matter — and the technical foundations overlap significantly.
Does GEO actually work for local businesses?
Yes. AI tools like ChatGPT and Perplexity are already answering local service queries — 'who does SEO in Pittsburgh,' 'best web designer near Cranberry Township' — with named business recommendations. Whether your business appears in those answers depends on how well your content, schema, and entity data are structured. Local businesses that invest in GEO now are building a lead channel most competitors haven't touched yet.
How long does it take to show up in AI search results?
Faster than traditional SEO in some cases, slower in others. AI systems crawl and index content continuously, so well-structured new content can get cited within weeks. Building enough entity authority to appear consistently for competitive queries takes 3–6 months of sustained effort — similar to traditional SEO timelines. We track AI citations monthly so you can see progress.
Is GEO included in all your SEO plans?
GEO fundamentals — schema markup, entity clarity, AI-crawlable content structure — are included in every plan. Full GEO optimization including AI citation monitoring, author authority development, and expanded entity work is included in Growth and Max tiers. See the full breakdown on our pricing page.
What AI systems do you optimize for?
We optimize for the four systems that currently generate the most cited answers for local and regional business queries: Google AI Overviews, ChatGPT (including Browse), Perplexity, and Gemini. We track citation presence across all four monthly for Growth and Max clients.
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