Can you help with a website we didn't build?

Absolutely. We optimize sites on any platform — though we'll always be honest if your current setup is holding you back. Most of our SEO clients come to us with existing sites that just aren't performing.

Why Striking Alchemy instead of a big SEO agency?

Big agencies hand you off to junior account managers running a playbook. At Striking Alchemy, you work directly with a senior strategist who knows your business. No hand-offs, no runaround, no mystery work.

AI SEO & GEO Services for Pittsburgh Businesses

Get Cited by ChatGPT. Get Found in AI Overviews.

When someone asks ChatGPT or Google’s AI who to hire in Pittsburgh, the answer names two or three businesses. Everyone else is invisible. We build the schema, entity signals, and content structure that put you in the answer, and we track your citations every month so you can watch it happen.

Request A Free SEO Audit

Get a Free Proposal

Get found on Google. Get mentioned By Ai.

15+ years of digital marketing expertise

3 certified partner platforms

4 local service areas served

Free consultation to get started

Looking for traditional search rankings? That work lives right here: Pittsburgh SEO company >

Home

SEO

Having a website isn't the same as being found.

For decades, showing up on Google meant ranking in the blue links. That's still important. But today, a growing share of your potential customers are asking AI tools — ChatGPT, Google's AI Overviews, Perplexity — what businesses to use and who to call first. They're getting answers without clicking a single link.

Traditional Search

Google still drives the majority of traffic. But rankings are harder to earn, and AI Overviews are pushing organic results further down the page.

AI-Powered Search

ChatGPT, Perplexity, and Google AI Overviews are answering questions directly — and recommending businesses. If you're not in those answers, you're invisible to a fast-growing segment of buyers.

Having a website isn't the same as being found.

Traditional Search

Google still drives the majority of traffic. But rankings are harder to earn, and AI Overviews are pushing organic results further down the page.

AI-Powered Search

ChatGPT, Perplexity, and Google AI Overviews are answering questions directly — and recommending businesses. If you're not in those answers, you're invisible to a fast-growing segment of buyers.

Having a website isn't the same as being found.

Traditional Search

Google still drives the majority of traffic. But rankings are harder to earn, and AI Overviews are pushing organic results further down the page.

AI-Powered Search

ChatGPT, Perplexity, and Google AI Overviews are answering questions directly — and recommending businesses. If you're not in those answers, you're invisible to a fast-growing segment of buyers.

SEO + GEO: Two Systems. One Strategy.

Most businesses optimize for one search system — Google's traditional blue links. That was enough five years ago. Today, a growing share of buyers start with an AI query and get a direct answer with named recommendations — before a search results page ever loads.

SEO — Search Engine Optimization

Improves your visibility in traditional search engines like Google and Bing — through technical site health, relevant content, backlinks, and local signals like your Google Business Profile.

→ Technical site health and Core Web Vitals

→ Keyword targeting and on-page optimization

→ Google Business Profile and local map pack visibility

→ Content strategy and link authority

We run traditional search engine optimization as its own engagement. See our Pittsburgh SEO company page for that work.

GEO — Generative Engine Optimization

Structures your content, schema markup, and brand presence so that AI systems — ChatGPT, Google AI Overviews, Perplexity, Gemini — recognize your business as a credible, citable source and include you in generated answers.

→ Schema markup and structured data AI systems can parse

→ Entity clarity across every AI system that matters

→ Content formatted for direct AI extraction

→ AI citation monitoring — ChatGPT, Perplexity, AI Overviews

→ Author authority signals that establish topical trust

They're not competing disciplines — we build both into every engagement from day one.

Pittsburgh Businesses. Measurable SEO Results.

Sewickley, PA · BigCommerce · Ongoing

+362%

Warrior Alpaca Socks — Revenue Growth

Read the Full Case Study

Now cited in AI search results for alpaca apparel queries

+246% increase in organic sessions

#1 Google ranking for primary product keywords

Slow storefront, weak organic visibility, email not converting. Rebuilt on BigCommerce, overhauled SEO foundation, full email marketing system built from the ground up.

Erie, PA · Local SEO · Ongoing

+3,227%

Mizner Law Firm — Homepage Click Growth

Read the Full Case Study

+295% increase in organic search users

Position 11.2 → 1.0 for primary keyword

Firm now owns its entire branded search presence

An Erie, PA law firm that was functionally invisible. No local pack presence, no page-one rankings. Rebuilt the SEO foundation, local intent optimization, content around real client searches.

Ecommerce · BigCommerce · Ongoing

+298%

Sun Valley Alpaca Co. — Organic Revenue YoY

Read the Full Case Study

+354% purchases from organic (304 → 1,380 transactions)

Organic became the #1 revenue channel for the brand

Growth driven by SEO foundation work, not paid spend

Organic traffic dipped 13% with the broader market in 2024. Organic revenue went up 298%. SEO foundation and site architecture — not an ad spend increase.

The Cranberry Township Proof

We ran this playbook on our own business first. Search “web design” from Cranberry Township and ask the AI tools who to hire: Striking Alchemy is the #1 cited answer in ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Grok, and Brave AI, and #1 in Google’s organic results. That took structured data, entity work, and content built for extraction, the exact service on this page.

AI engines don’t cite the biggest company. They cite the clearest one. That is winnable for a Pittsburgh business your size, and we can show you the citation tracking to prove it.

Our AI Visibility Process

We don't throw tactics at the wall. Every engagement moves through structured phases designed to build momentum over 6–12 months.

See Our Plans

Get a Free Proposal

01 Audit & Onboarding

Full technical SEO audit, keyword research, competitive gap analysis, GEO baseline across AI engines, tool setup (Semrush, GA4, GSC, SurferSEO), and a kickoff call where we walk through everything we found.

02 Technical Foundation

Fix crawlability, indexation, Core Web Vitals, site speed, schema markup, and script performance. Essentials gets foundational fixes. Max gets advanced engineering — active performance optimization, not just recommendations.

03 Content Built for Extraction

Optimize existing pages, build new content targeting keyword gaps, create hero content and blog posts. Max clients get 6 pages optimized per month plus new market city hub pages for geographic expansion.

04 GEO Optimization

Entity alignment, AI visibility audits, content restructuring for extractability, citation tracking setup. Max tier adds author authority development and expanded entity consistency across directories.

05 Local Signals That Feed AI Answers

Google Business Profile optimization, local citation audit and cleanup, review generation strategy, monthly GBP management and posts.

06 Reporting & Growth

Monthly performance reporting with plain-language takeaways, quarterly strategic reviews, roadmap planning, and ongoing optimization. You always know what we did, what happened, and what's next.

What Happens in the First 90 Days

The first quarter sets the foundation. Here's what gets done — and what you'll see — month by month.

Month 1

Full audit, tool setup, technical fixes begin, GEO baseline captured, initial keyword research and competitive analysis delivered. You get a clear picture of where you stand.

Month 2

On-page optimization starts on highest-opportunity pages. GBP optimization launches. Content calendar set. Technical fixes continue. Bi-weekly check-in calls begin.

Month 3

Content publishing begins. Link building kicks off (Max). 90-Day Impact Report delivered with measurable progress against benchmarks. Strategic planning call to map months 4–12.

What Happens in the First 90 Days

The first quarter sets the foundation. Here's what gets done — and what you'll see — month by month.

Month 1

Full audit, tool setup, technical fixes begin, GEO baseline captured, initial keyword research and competitive analysis delivered. You get a clear picture of where you stand.

Month 2

On-page optimization starts on highest-opportunity pages. GBP optimization launches. Content calendar set. Technical fixes continue. Bi-weekly check-in calls begin.

Month 3

Content publishing begins. Link building kicks off (Max). 90-Day Impact Report delivered with measurable progress against benchmarks. Strategic planning call to map months 4–12.

What Happens in the First 90 Days

The first quarter sets the foundation. Here's what gets done — and what you'll see — month by month.

Month 1

Full audit, tool setup, technical fixes begin, GEO baseline captured, initial keyword research and competitive analysis delivered. You get a clear picture of where you stand.

Month 2

On-page optimization starts on highest-opportunity pages. GBP optimization launches. Content calendar set. Technical fixes continue. Bi-weekly check-in calls begin.

Month 3

Content publishing begins. Link building kicks off (Max). 90-Day Impact Report delivered with measurable progress against benchmarks. Strategic planning call to map months 4–12.

See Where You Actually Stand in Search

Let’s craft something extraordinary together

Our free SEO audit shows you exactly what's working, what's broken, and where the biggest opportunities are — no commitment, no sales pitch.

Want to understand the difference we can make? Schedule a call today.

Request A Free SEO Audit

Get a Free Proposal

What’s Included in Our AI SEO + GEO Service

The full stack of what's actually included when you work with us. Every plan covers the essentials — Max adds depth where it moves the needle.

Technical SEO

Your site's invisible foundation. We audit and fix the issues that prevent Google from properly crawling, indexing, and ranking your pages. That includes site speed, Core Web Vitals engineering, crawlability, indexation errors, schema markup implementation, script audits, and ongoing technical health monitoring.

Technical SEO

GEO & AI Visibility Optimization

Entity clarity audits, AI visibility baselines across ChatGPT/Gemini/Perplexity, content restructuring for AI extractability, author authority development, and monthly AI citation tracking. This is what separates our service from every other SEO agency in Pittsburgh.

GEO & AI Visibility Optimization

Content Strategy & Creation

Keyword-targeted content that ranks and converts. Blog posts, hero content pieces, market city hub pages, and service pages — all mapped to buyer intent and structured for both Google and AI extractability. Max tier includes 2 blog posts and 1 hero content piece per month.

Content Strategy & Creation

AI Visibility Audits

Comprehensive site audits that identify what's broken, what's missing, and what to prioritize. Technical health, on-page gaps, competitive positioning, backlink profile, and AI visibility — all data-backed with clear next steps.

AI Visibility Audits

AI Search Optimization for Pittsburgh and Beyond

We help businesses across Pittsburgh, the north suburbs, and the wider region show up in AI-generated answers, from “who does AI SEO in Pittsburgh” to the service-specific questions your customers ask ChatGPT every day. The demand is statewide: we already surface in AI-search queries from Harrisburg to central PA.

Areas We Serve: Cranberry Township, Pittsburgh, Wexford, Mars, Butler, Ross Township, McCandless, Sewickley, Zelienople, North Hills, Seven Fields, Adams Township, Gibsonia, Warrendale, and the greater Allegheny and Butler County region.

Industries we commonly support:

Professional Services

Law Firms, Accounting Firms, Financial Advisors, Consultants, etc.

Home Services

HVAC, Plumbing, Electrical, Roofing, Landscaping, etc.

Healthcare

Dental Practices, Med Spas, Chiropractors, Specialty Clinics, etc.

Ecommerce

Shopify & BigCommerce brands that depend on organic traffic

Local Retail

Brick-and-mortar businesses that need local search visibility

Nonprofits

Organizations that need to be found without paid ad budgets

AI Search Optimization for Pittsburgh and Beyond

Industries we commonly support:

Professional Services

Law Firms, Accounting Firms, Financial Advisors, Consultants, etc.

Home Services

HVAC, Plumbing, Electrical, Roofing, Landscaping, etc.

Healthcare

Dental Practices, Med Spas, Chiropractors, Specialty Clinics, etc.

Ecommerce

Shopify & BigCommerce brands that depend on organic traffic

Local Retail

Brick-and-mortar businesses that need local search visibility

Nonprofits

Organizations that need to be found without paid ad budgets

AI Search Optimization for Pittsburgh and Beyond

Industries we commonly support:

Professional Services

Law Firms, Accounting Firms, Financial Advisors, Consultants, etc.

Home Services

HVAC, Plumbing, Electrical, Roofing, Landscaping, etc.

Healthcare

Dental Practices, Med Spas, Chiropractors, Specialty Clinics, etc.

Ecommerce

Shopify & BigCommerce brands that depend on organic traffic

Local Retail

Brick-and-mortar businesses that need local search visibility

Nonprofits

Organizations that need to be found without paid ad budgets

Is Our SEO Service Right for Your Business?

We're not the right fit for everyone. Here's how to tell if our approach lines up with where your business actually is right now.

This IS a fit if:

Traffic that doesn't result in leads

Your website gets traffic but doesn't generate leads or phone calls.

You're invisible in local search

Your competitors show up, but your website does not.

Been Burned by "Experts" in the past

You've tried working with someone for SEO before and got reports full of jargon, but no results.

Show up in a.i. answers & responses

You want visibility in both Google and AI tools like ChatGPT and Perplexity.

This is NOT a fit if:

You need leads by next week

SEO builds over months, not days. If you need immediate traffic, paid ads are the right conversation.

You're looking for the cheapest option

We're not the budget provider and we don't compete on price.

You want to rewrite every blog post title

Hire us because we know what we're doing & how to bring everything together.

You're not willing to commit to at least 90 days

SEO does not work overnight.

Is Our SEO Service Right for Your Business?

We're not the right fit for everyone. Here's how to tell if our approach lines up with where your business actually is right now.

This IS a fit if:

Traffic that doesn't result in leads

Your website gets traffic but doesn't generate leads or phone calls.

You're invisible in local search

Your competitors show up, but your website does not.

Been Burned by "Experts" in the past

You've tried working with someone for SEO before and got reports full of jargon, but no results.

Show up in a.i. answers & responses

You want visibility in both Google and AI tools like ChatGPT and Perplexity.

This is NOT a fit if:

You need leads by next week

SEO builds over months, not days. If you need immediate traffic, paid ads are the right conversation.

You're looking for the cheapest option

We're not the budget provider and we don't compete on price.

You want to rewrite every blog post title

Hire us because we know what we're doing & how to bring everything together.

You're not willing to commit to at least 90 days

SEO does not work overnight.

Is Our SEO Service Right for Your Business?

We're not the right fit for everyone. Here's how to tell if our approach lines up with where your business actually is right now.

This IS a fit if:

Traffic that doesn't result in leads

Your website gets traffic but doesn't generate leads or phone calls.

You're invisible in local search

Your competitors show up, but your website does not.

Been Burned by "Experts" in the past

You've tried working with someone for SEO before and got reports full of jargon, but no results.

Show up in a.i. answers & responses

You want visibility in both Google and AI tools like ChatGPT and Perplexity.

This is NOT a fit if:

You need leads by next week

SEO builds over months, not days. If you need immediate traffic, paid ads are the right conversation.

You're looking for the cheapest option

We're not the budget provider and we don't compete on price.

You want to rewrite every blog post title

Hire us because we know what we're doing & how to bring everything together.

You're not willing to commit to at least 90 days

SEO does not work overnight.

Not Another SEO Agency. A Studio That Actually Does the Work.

Plenty of agencies can run a checklist. We're a studio — strategy first, hands on the work, no junior account managers learning on your dime. Here's why that matters.

GEO Is Built In From Day One

Most agencies offer SEO or AI optimization — not both. We treat them as inseparable. On this page it’s the headline act; on our Pittsburgh SEO company engagements it’s built into every plan.

Framer-Native Optimization

We build and optimize on Framer — not WordPress. Framer sites have different technical considerations. We know the platform from the inside as a certified Framer Expert Pro. We also bring BigCommerce and Shopify expertise for ecommerce clients.

Local ~ We're in Cranberry Township

We understand the north Pittsburgh business landscape, the competitive dynamics, and what it actually takes to rank locally. That's not something a national firm can replicate.

Transparent, Data-Driven Reporting

Every month you get a report built from GA4, Google Search Console, and Semrush. Rankings, traffic, conversions, and what we did that month. No vanity metrics. No dashboards designed to look impressive while saying nothing.

Not Another SEO Agency. A Studio That Actually Does the Work.

Plenty of agencies can run a checklist. We're a studio — strategy first, hands on the work, no junior account managers learning on your dime. Here's why that matters.

GEO Is Built In From Day One

Most agencies offer SEO or AI optimization — not both. We treat them as inseparable. On this page it’s the headline act; on our Pittsburgh SEO company engagements it’s built into every plan.

Framer-Native Optimization

Local ~ We're in Cranberry Township

We understand the north Pittsburgh business landscape, the competitive dynamics, and what it actually takes to rank locally. That's not something a national firm can replicate.

Transparent, Data-Driven Reporting

Not Another SEO Agency. A Studio That Actually Does the Work.

Plenty of agencies can run a checklist. We're a studio — strategy first, hands on the work, no junior account managers learning on your dime. Here's why that matters.

GEO Is Built In From Day One

Most agencies offer SEO or AI optimization — not both. We treat them as inseparable. On this page it’s the headline act; on our Pittsburgh SEO company engagements it’s built into every plan.

Framer-Native Optimization

Local ~ We're in Cranberry Township

We understand the north Pittsburgh business landscape, the competitive dynamics, and what it actually takes to rank locally. That's not something a national firm can replicate.

Transparent, Data-Driven Reporting

Real Pittsburgh Businesses. Real Results.

Warrior Alpaca Socks — Ecommerce, Sewickley, PA

Problem: Warrior Alpaca Socks had an outdated BigCommerce storefront with slow load times, weak product imagery, and low conversion rates. Despite selling a premium product with a loyal customer base, the site wasn't converting visitors into buyers and organic visibility was minimal.

What We Did: Full site redesign on BigCommerce with navigation architecture overhaul, speed and mobile optimization, SEO implementation including on-page optimization and keyword targeting, PPC campaign management, and a Klaviyo email marketing and retention strategy with automated flows.

Timeline: Ongoing partnership

Google Review:

5.0

Our Results:

362%

Revenue Growth

246%

Increase in Visits

308%

Increase in Orders

Google Ranking

+187%

Visits

+40%

Orders

+229

Customers

+229

Customers

Multiple Search Engines. One Unified Strategy.

Every optimization we make is designed to work for both traditional search and AI-generated results. Not bolted on later — built in from day one.

Search Engine Optimization (SEO)

The foundation. We optimize your site so Google understands what you do, who you serve, and why you're the best option in your market.

Technical site health and Core Web Vitals optimization

On-page optimization and content strategy

Local SEO and Google Business Profile management

Keyword research and rank tracking

Link building and domain authority growth

Generative Engine Optimization (GEO)

We structure your content so AI systems recognize your business as a credible, citable source. We work to get you cited and listed in AI answers.

Entity clarity and authority alignment

AI-extractable content structuring

Schema markup and structured data

AI citation tracking and monitoring across ChatGPT, Gemini, and Perplexity

Author authority and E-E-A-T signal development

Multiple Search Engines. One Unified Strategy.

Every optimization we make is designed to work for both traditional search and AI-generated results. Not bolted on later — built in from day one.

Search Engine Optimization (SEO)

The foundation. We optimize your site so Google understands what you do, who you serve, and why you're the best option in your market.

Technical site health and Core Web Vitals optimization

On-page optimization and content strategy

Local SEO and Google Business Profile management

Keyword research and rank tracking

Link building and domain authority growth

Generative Engine Optimization (GEO)

We structure your content so AI systems recognize your business as a credible, citable source. We work to get you cited and listed in AI answers.

Entity clarity and authority alignment

AI-extractable content structuring

Schema markup and structured data

AI citation tracking and monitoring across ChatGPT, Gemini, and Perplexity

Author authority and E-E-A-T signal development

Multiple Search Engines. One Unified Strategy.

Every optimization we make is designed to work for both traditional search and AI-generated results. Not bolted on later — built in from day one.

Search Engine Optimization (SEO)

The foundation. We optimize your site so Google understands what you do, who you serve, and why you're the best option in your market.

Technical site health and Core Web Vitals optimization

On-page optimization and content strategy

Local SEO and Google Business Profile management

Keyword research and rank tracking

Link building and domain authority growth

Generative Engine Optimization (GEO)

We structure your content so AI systems recognize your business as a credible, citable source. We work to get you cited and listed in AI answers.

Entity clarity and authority alignment

AI-extractable content structuring

Schema markup and structured data

AI citation tracking and monitoring across ChatGPT, Gemini, and Perplexity

Author authority and E-E-A-T signal development

How We Measure SEO Success

Measurement isn't a vanity exercise. Every plan ships with the numbers that actually matter — the ones that tell you whether the work is paying off.

See Our Plans

Get a Free Proposal

Keyword Rankings

Tracked weekly in Semrush. Position changes reported monthly.

Organic Traffic

Sessions, users, and pageviews from organic search via GA4.

Conversions & Leads

Form fills, calls, and goal completions — the metrics that matter.

AI Citation Tracking

Monitoring your presence in ChatGPT, Perplexity, and AI Overviews.

Technical Health Score

Crawl errors, Core Web Vitals, and indexation via Semrush.

Quarterly Strategy Reviews

Full roadmap review every 90 days. Data-driven. Forward-looking.

Quick Answers on
SEO + GEO

What is the difference between SEO and GEO?

SEO (Search Engine Optimization) improves your visibility in traditional search engines like Google. GEO (Generative Engine Optimization) improves your visibility in AI-powered answer systems like ChatGPT, Perplexity, and Google AI Overviews. SEO drives clicks from ranked results. GEO gets your business named in AI-generated answers before a user ever clicks anything. Both matter — and the technical foundations overlap significantly.

Does GEO actually work for local businesses?

Yes. AI tools like ChatGPT and Perplexity are already answering local service queries — 'who does SEO in Pittsburgh,' 'best web designer near Cranberry Township' — with named business recommendations. Whether your business appears in those answers depends on how well your content, schema, and entity data are structured. Local businesses that invest in GEO now are building a lead channel most competitors haven't touched yet.

How long does it take to show up in AI search results?

Faster than traditional SEO in some cases, slower in others. AI systems crawl and index content continuously, so well-structured new content can get cited within weeks. Building enough entity authority to appear consistently for competitive queries takes 3–6 months of sustained effort — similar to traditional SEO timelines. We track AI citations monthly so you can see progress.

Is GEO included in all your SEO plans?

GEO fundamentals — schema markup, entity clarity, AI-crawlable content structure — are included in every plan. Full GEO optimization including AI citation monitoring, author authority development, and expanded entity work is included in Growth and Max tiers. See the full breakdown on our pricing page.

What AI systems do you optimize for?

We optimize for the four systems that currently generate the most cited answers for local and regional business queries: Google AI Overviews, ChatGPT (including Browse), Perplexity, and Gemini. We track citation presence across all four monthly for Growth and Max clients.

How long before we see results from SEO?

Most clients see measurable ranking improvements within 3–4 months. SEO is a compounding investment — the results accelerate over time. We set clear 90-day benchmarks so you always know what's working.

Do you lock clients into long-term contracts?

No. We work on month-to-month agreements. We earn your business every month with clear reporting and real results. If it's not working, you're not trapped.