A Custom-Built Digital Scrapyard for JB Recycling

Our Approach & Strategy:

JB Recycling's owner came to us with a clear vision — a site that looked as professional as their indoor facility and worked as hard as their team. We delivered a Framer build designed around daily utility and local search dominance.

• Live Pricing Feed: A custom spreadsheet-connected pricing system lets the JB team update scrap rates every morning. Prices display in a scrolling ticker at the top of every page — giving customers a reason to visit the site daily and reducing repetitive phone calls about rates.

• Service-Specific Pages: Dedicated pages for junk car towing/salvage and roll-off dumpster rental target distinct search intents and give each service room to convert. Each page includes clear CTAs and a service request form tied directly to the operations team.

• Local SEO Foundation: We built the site's content architecture around Morgantown-area search intent from day one — optimized title tags, geo-targeted meta descriptions, structured data, and location-specific copy across every page. The result was immediate organic traction against competitors with multi-year head starts.

• Brand Positioning: We leaned into JB's real differentiator — Morgantown's only indoor scrapyard. The messaging centers on speed, fairness, and comfort, replacing the typical scrapyard aesthetic with a clean, modern brand experience that builds trust before customers ever pull into the bay.

The site turned JB Recycling from an invisible local business into the top-ranking scrapyard in their market — with a pricing tool their team actually uses every single day.