Case study
JB Recycling
A Custom-Built Digital Scrapyard for JB Recycling
JB Recycling needed a professional website that could keep up with their daily-changing scrap prices and outrank established competitors in the Morgantown market. We built them one that did both — in four months.
Here's what we did:
Web Design
SEO
Challenge
JB Recycling had a DIY website that didn't reflect the quality of their indoor facility or the sophistication of their operations. Daily scrap prices changed every morning, but the old site had no way to display or update them without a developer. Competitors like Scrapit WV and Three Rivers Iron & Metal had years of SEO headstart in the Morgantown market — and JB was invisible in local search results.
Solution
We designed and built a custom Framer website anchored by a live pricing feed the JB team updates daily via a connected spreadsheet — no code, no developer needed. The site features dedicated service pages for junk car pickup and roll-off dumpster rental, a scheduling integration for service requests, and a full local SEO strategy targeting the greater Morgantown area. Every page was built to convert the scrapyard's core audience: contractors, homeowners, and scrappers who want fast answers and fair prices.
Results
Within four months of launch, JB Recycling broke into the top 5 on Google for its highest-value local terms — junk yards morgantown wv (#4), salvage yard morgantown wv (#5), and recycling morgantown wv (#5) — while owning the #1 spot for its own name. The site now ranks for 110 organic keywords and pulls an estimated 270+ organic visits a month, outpacing competitors who'd been online for years. The live pricing page has become a daily destination for local scrappers checking rates before they haul.
Our Approach & Strategy:
JB Recycling's owner came to us with a clear vision — a site that looked as professional as their indoor facility and worked as hard as their team. We delivered a Framer build designed around daily utility and local search dominance.
Live Pricing Feed: A custom spreadsheet-connected pricing system lets the JB team update scrap rates every morning. Prices display in a scrolling ticker at the top of every page — giving customers a reason to visit the site daily and reducing repetitive phone calls about rates.
Service-Specific Pages: Dedicated pages for junk car towing/salvage and roll-off dumpster rental target distinct search intents and give each service room to convert. Each page includes clear CTAs and a service request form tied directly to the operations team.
Local SEO Foundation: We built the site's content architecture around Morgantown-area search intent from day one — optimized title tags, geo-targeted meta descriptions, structured data, and location-specific copy across every page. The result was immediate organic traction against competitors with multi-year head starts.
Brand Positioning: We leaned into JB's real differentiator — Morgantown's only indoor scrapyard. The messaging centers on speed, fairness, and comfort, replacing the typical scrapyard aesthetic with a clean, modern brand experience that builds trust before customers ever pull into the bay.
The site turned JB Recycling from an invisible local business into the top-ranking scrapyard in their market — with a pricing tool their team actually uses every single day.
Key Metrics
#1
Google rank
Top 5
local keywords
110
organic keywords
4 mo.
to rank
