Best CTA Locations for Small Business Websites
CTAs (Call-to-Actions) are essential for turning visitors into customers. Where you place them can make or break your conversion rates. Here’s a quick guide to the best CTA placements:
Top of the Page: Perfect for immediate visibility and quick engagement. Examples include "Let’s Connect" or "Check It Out" buttons.
Within Content: Place CTAs after key moments, like customer benefits or social proof, to feel natural and actionable (e.g., "Schedule a Free Consultation").
Bottom of the Page: Ideal for readers ready to act after reading everything. Use bold designs, trust markers, and clear next steps like "Let’s Create Together."
On Mobile: Keep CTAs large, simple, and easy to tap. Position them at decision points for a smooth user experience.
For the best results, test your CTAs regularly by tracking metrics like click-through rates and conversions. Small changes in placement, design, or text can lead to big improvements.
Top of Page CTAs
Why Top CTAs Work
Top-of-page CTAs grab attention right away and encourage visitors to act quickly. By placing your CTA at the top, it's one of the first things people notice. Here’s why that matters:
Immediate visibility: Visitors see your CTA the moment they land on the page.
Quick engagement: Early placement nudges users to take action without delay.
Let’s look at some examples of how top CTAs can be used effectively.
Top CTA Examples
Striking Alchemy demonstrates two smart ways to use top-of-page CTAs:
Primary Action CTA
A "Let's Connect" button serves as the main call-to-action, urging visitors to reach out right away.
Portfolio Showcase CTA
In the "Our Work" section, a "Check It Out" button directs users to project examples, showcasing their expertise and creativity.
CTAs in Content
Where to Put Content CTAs
CTAs work best when placed after key moments in your content. Ideal spots include:
After highlighting a benefit or solution
Following a discussion of customer challenges
Near examples of social proof
At logical breaks between sections
For example, service-based businesses might use a "Schedule a Free Consultation" button right after describing their offerings. The key is to make CTAs feel natural while still grabbing attention.
Content CTA Design Guide
A good CTA should blend into the content while still catching the eye. Here are some design tips:
Use contrasting colors that fit your brand's look
Keep the button text short and action-driven (e.g., "Start Your Project" instead of "Submit")
Add white space around the CTA to make it pop
Include icons or arrows to direct attention to the CTA
Stick to consistent styling for similar CTAs
The goal is to make CTAs visible without disrupting the reading experience.
Content CTA Success Stories
Striking Alchemy uses CTAs like "See Our Portfolio" within service descriptions to keep potential clients engaged and guide them toward action.
For the best results, pair your CTAs with content that builds trust and offers value. Place them where they naturally fit with the surrounding text, so they enhance rather than interrupt the flow.
Bottom of Page CTAs
After looking at CTAs at the top and within content, the last spot to consider is the bottom of the page.
Why Bottom CTAs Work
Bottom-of-page CTAs target readers who have gone through all your content. These readers are often more informed and ready to take action. This placement works particularly well on service pages and long-form content, leading naturally to the next step.
Tips for Effective Bottom CTAs
To make your bottom-of-page CTAs stand out, try these tactics:
Use a larger button to grab attention.
Add a strong value statement above the CTA.
Include testimonials or trust symbols.
On mobile, consider sticky bottom bars for easy access.
Separate the section visually with contrasting colors or dividers.
Think of this area as a mini-conversion zone that combines benefits, contact info, and trust-building elements.
Real-Life Example: Bottom CTAs in Action
Here’s a practical example of how small businesses are using bottom CTAs to drive results. On Striking Alchemy's service pages, the "Let's Create Together" section is a standout. It includes:
A bold, dark background for contrast.
A clear message: "Ready to transform your online presence?"
Social proof from satisfied clients.
Multiple ways to get in touch (button, phone, email).
Trust markers like industry certifications.
This setup provides a smooth, helpful transition to the next step without feeling pushy. It’s a great way to wrap up content while keeping the focus on the reader's needs.
Mobile CTA Design
When it comes to mobile, designing CTAs (Call-to-Actions) requires a focused and straightforward approach. A mobile-first mindset is crucial to ensure CTAs are easy to use and guide users smoothly toward taking action.
Mobile CTA Placement
CTAs on mobile should feel like a natural part of the browsing experience. Instead of crowding the screen, position them at key decision points - right after important content or within action flows. This keeps CTAs noticeable and effective without interrupting the user’s journey.
Mobile CTA Design Tips
Keep mobile CTAs simple and accessible by following these guidelines:
Make buttons easy to tap: Use large buttons with enough space around them to avoid accidental taps.
Keep text short and clear: Use concise language and high-contrast colors for better readability.
Ensure smooth performance: Optimize for fast loading and responsive interactions to avoid frustrating delays.
This approach works alongside top, content, and bottom CTA placements, ensuring users stay engaged no matter the device.
Key Point
Designing with a mobile-first focus and placing CTAs strategically can improve the user experience and drive more conversions.
Conclusion
CTA Placement Overview
Placing CTAs (Call-to-Actions) effectively can make all the difference in converting visitors. Here’s a breakdown: top-of-page CTAs grab attention right away, in-content CTAs engage users when they’re most likely to act, and bottom-of-page CTAs target those who’ve read everything. For mobile users, CTAs need extra care to ensure they work seamlessly across devices. The key? Match your CTAs to what your users need at each stage of their journey.
Tips for Testing Your CTAs
To ensure your CTAs are doing their job, follow these steps for testing:
Track your starting point: Measure current conversion rates to set a baseline.
Change one thing at a time: Experiment with position, color, or text, but only one element per test.
Monitor key metrics: Keep an eye on click-through rates, conversions, and user behavior.
Review the results: Let the test run for at least 2-4 weeks before analyzing the data.
If you’re still struggling to see improvements, it might be time to consult an expert.
How Striking Alchemy Can Assist
When your testing shows there’s room to improve, Striking Alchemy can step in. They specialize in analyzing your website, crafting CTA strategies tailored to your goals, and refining them based on real data. Their methods combine smart storytelling with eye-catching designs to turn visitors into customers.
Here’s what they bring to the table:
Evaluate how your CTAs are performing today.
Create strategies focused on driving conversions.
Continuously monitor and adjust based on results.
For small businesses aiming to boost website performance, Striking Alchemy offers user-friendly designs that don’t just look good - they deliver results. Whether it’s desktop or mobile, their approach ensures your CTAs work where it matters most.
