Web Development

Custom Post Types to Framer CMS: Advanced Migration Techniques

Moving custom post types to Framer CMS can be tricky, but it doesn't have to be. Here's a quick guide to help you migrate successfully:

  • Plan Your Migration: Review your current custom post types, clean up outdated content, and map your structure to Framer CMS collections.

  • Export Your Data: Use tools like WordPress's export feature or WP All Export for more control over custom fields and taxonomies.

  • Set Up Framer Collections: Create collections in Framer CMS that match your exported data, including fields for text, media, and relationships.

  • Import and Connect Content: Format your data, upload media, and use Framer's import tools to transfer content. Set up redirects to maintain SEO.

  • Post-Migration Checks: Verify content accuracy, fix broken links, and test media. Optimize for SEO and performance with Framer's built-in tools.

Quick Overview

Migration Step

Key Actions

Planning

Inventory custom post types, clean up data, map to Framer CMS collections.

Data Backup

Save multiple backups of posts, media, and database.

Export Data

Use WordPress tools or WP All Export for detailed control.

Setup in Framer CMS

Create collections and fields matching your data structure.

Import Content

Upload CSV files, link media, and set up redirects.

Optimize

Enhance SEO, fix errors, and improve site performance.

This process ensures your custom content stays intact, relationships remain connected, and your new Framer CMS site is ready to perform. Follow these steps to make your migration smooth and effective.

Planning Your Migration

Careful planning helps ensure your migration process maintains data accuracy and improves overall performance.

Review Your Current Post Types

Start by taking inventory of your custom post types. Identify all files, assets, and custom field relationships that need to be transferred.

Use a spreadsheet to document:

  • Active custom post types and their content

  • Custom taxonomies and categories

  • Media files and attachments

  • Content relationships and dependencies

Clean up outdated posts to make the migration process smoother and boost your site's performance.

Plan Your Framer CMS Structure

Framer CMS

Framer CMS organizes content using collections. Each collection should align with your current structure while taking advantage of Framer's capabilities.

Here's how to map your content to Framer CMS:

Content Element

Framer CMS Implementation

Custom Post Type

Create a new Collection

Custom Fields

Add fields with matching data types

Categories/Tags

Use enum fields or separate Collections

Media

Set up image or file asset fields

Related Content

Use collectionReference fields

Be precise when naming fields - Framer CMS requires exact matches to your current data structure, including case sensitivity. For example, if you have a "Team Members" post type, create a corresponding collection in Framer with fields for roles, departments, and contact details.

Finalize this structure before moving forward, and ensure your data is protected with thorough backups.

Create Data Backups

A solid backup strategy is essential to protect your data during migration.

  • Create Multiple Backups

    Save backups in multiple locations, such as:

    • A local hard drive

    • Cloud storage

    • External physical storage

  • Verify Backup Integrity

    Test your backups to confirm they include:

    • Database exports

    • File system backups

    • Media library archives

    • Custom post type definitions

  • Document Storage

    Keep a record of where backups are stored and how to access them.

Moving Custom Post Types: Step-by-Step Guide

Export Your Current Data

Start by exporting your custom post types and their related content. WordPress's built-in export tool creates a WordPress eXtended RSS (WXR) file that includes posts, pages, custom fields, and taxonomies.

If you need more control, WP All Export offers additional features:

  • Export specific post types individually

  • Include custom fields and relationships

  • Generate files in CSV or XML formats

  • Save import settings to simplify the data transfer process

"WP All Export uses a three-step process and drag-and-drop interface to simplify export tasks."

Once your data is exported, you're ready to set up corresponding collections in Framer CMS.

Build Framer CMS Collections

In Framer CMS, create collections that reflect the structure of your exported content. Each collection should include fields matching the data you exported:

Content Type

Framer CMS Field Type

Text Content

Rich Text

Images

Image Asset

Categories

Enum or Collection Reference

Related Posts

Collection Reference

Custom Fields

Matching Data Type

For instance, if you have a custom post type like "Team Members" with fields such as "position" and "department", create corresponding fields in your Framer collection.

Once your collections are ready, the next step is to transfer and connect your content to the new setup.

Transfer and Connect Content

  1. Prepare Your Data

    Ensure your content is formatted correctly. Retain important HTML, clean up unnecessary formatting, and confirm that image URLs are publicly accessible.

  2. Upload Media Assets

    Framer will automatically download and store the images during the import process.

  3. Import Content

    Use your prepared CSV file to import the data into Framer CMS.

Here's an example of how this process works in practice:

In July 2023, e-commerce store owner John Smith successfully migrated 5,000 WooCommerce products to a new platform using WP All Export Pro. The migration led to a 20% drop in out-of-stock orders and a 15% boost in customer satisfaction.

After importing your content:

  • Set up 301 redirects to guide users from old URLs to the new Framer URLs

  • Confirm that images load correctly and are optimized

  • Double-check that all custom field data transferred as expected

Solving Common Migration Problems

Keep Content Connections Intact

It's crucial to maintain content relationships during migration. Tools like Framer CMS's Site Settings → Redirects can help ensure these connections remain intact.

Here’s how to handle content relationships effectively:

  • Map Content Dependencies: Create a detailed outline of all relationships, including parent–child page structures, cross-referenced posts, related content blocks, and internal links.

  • Set Up Redirects: Use basic, wildcard, and dynamic redirects to retain URL parameters where necessary.

  • Verify Links: After setting up redirects, use automated tools to check for broken internal links. Pay extra attention to dynamic content areas that might be disrupted during migration.

Move Custom Categories

Custom taxonomies play a big role in content organization and SEO. To ensure these are preserved:

  • Document your current taxonomy structure.

  • Build matching category frameworks in Framer CMS.

  • Map old taxonomies to the new ones.

  • Transfer category metadata, such as descriptions and tags.

  • Double-check category assignments after the migration is complete.

Addressing these steps will help keep your content hierarchy intact.

Transfer Media Files

Migrating media files requires careful planning to maintain quality while improving performance. Here’s how to handle it:

  • Organize Your Media Library: Group files into clear categories, such as images, videos, or documents.

  • Optimize Files: Compress images (using tools like TinyPNG) and encode videos with formats like H.264 to balance quality and loading speed.

  • Manage Assets in Framer CMS: Use consistent naming conventions to make media files easier to organize and locate later.

These practices will help ensure a smooth transition for your media assets.

Post-Migration Checks and Improvements

Organize Content Structure

Take a close look at your site's semantic structure to ensure each page includes a clear H1 and follows a logical header hierarchy. Structuring your Framer CMS content properly will help ensure long-term manageability.

Here’s how to streamline your content management workflow:

  • Configure site-wide settings using CMS variables with {{}} syntax to create unique metadata.

  • Use Framer's CMS features to establish a clear content hierarchy that supports better indexing.

  • Review and adjust content relationships after migration to ensure everything connects properly.

A well-organized structure makes it easier to review the migration process and identify any issues.

Check for Migration Errors

If you encounter publishing errors, click 'Review' to pinpoint and resolve the problem.

Make sure to validate these key areas:

  • Confirm that all custom post types and data were transferred without issues.

  • Check that images and videos are displaying correctly.

  • Test navigation links and cross-references to ensure they work as expected.

  • Verify the accuracy of custom field data.

Improve SEO and Speed

Once you’ve confirmed the migration went smoothly, shift your focus to enhancing SEO and performance.

SEO Enhancements

  • Add descriptive alt text to all images.

  • Use JSON-LD to implement structured data.

  • Validate structured data using tools like the Rich Results Test.

  • Set up essential files like sitemap.xml and robots.txt.

Boosting Performance

  • Let Framer handle image optimization with its WebP conversion and resizing features.

  • Host videos on platforms like YouTube or Vimeo to ensure adaptive quality.

  • Keep blur values under 10 for smoother performance.

  • Place <script> tags at the end of the <body> tag or use the defer attribute for faster loading.

  • Use Google Fonts to improve load times.

"Fixing optimization warnings in a Framer project is essential to ensure your website performs well, loads quickly, and ranks higher in search engine results." - Framer Help

Track your site's performance with Framer's built-in analytics to maintain speed and visibility.

Next Steps with Your Framer CMS Website

Now that you've completed migration and optimization, it's time to make the most of Framer CMS's features to support your site's growth. These steps will help you refine your site’s performance and stay ahead of the competition.

Monitor and Analyze Performance

Use Framer's built-in analytics to keep an eye on key metrics like load times, user engagement, traffic sources, and search rankings. This data will help you spot trends and make informed decisions.

Boost SEO with Framer's Tools

  • Add JSON-LD structured data to improve how your site appears in search results.

  • Set up custom meta titles and descriptions for each content type to target specific keywords.

  • Ensure a clean semantic structure by using proper H1 tags and a logical header hierarchy.

  • Use Framer's automatic sitemap.xml and robots.txt generation to streamline indexing by search engines.

Build a Workflow That Can Grow with You

  • Organize your content effectively by creating clear relationships between different pieces.

  • Use wildcard redirects to simplify URL management and keep site navigation seamless.

Written by

Colton Collins

Article published:

April 1, 2025

I’m all about storytelling with strategy—turning ideas into words that sell, inspire, and stick.

Written by

Colton Collins

Article published:

April 1, 2025

I’m all about storytelling with strategy—turning ideas into words that sell, inspire, and stick.

Striking Alchemy is a digital marketing & web design studio in Cranberry Township, PA, serving businesses in Pittsburgh and beyond. Our expert team specializes in custom web design, branding, SEO, and digital marketing to help businesses grow online.

© 2009 -

2025

Striking Alchemy LLC /

Striking Alchemy is a digital marketing & web design studio in Cranberry Township, PA, serving businesses in Pittsburgh and beyond. Our expert team specializes in custom web design, branding, SEO, and digital marketing to help businesses grow online.

© 2009 -

2025

Striking Alchemy LLC /

Striking Alchemy Website Design & Digital Marketing Studio

Striking Alchemy is a digital marketing & web design studio in Cranberry Township, PA, serving businesses in Pittsburgh and beyond. Our expert team specializes in custom web design, branding, SEO, and digital marketing to help businesses grow online.

© 2009 -

2025

Striking Alchemy LLC /